Swiss Company Creates World’s First Holographic Navigation System for Drivers
WayRay, a Swiss startup company, has unveiled the WayRay Navion, an augmented reality system which projects holographic navigation imagery and notifications onto the windshield of a car.
WayRay Navion comprises of the WayRay Element, a smart tracker which can be plugged onto the diagnostics port of a car for scrutinizing driver performance, safety and fuel efficiency. WayRay and Orange Business Services, a B2B global IT solutions and telecom operator, will bring the holographic navigation technology to U.S.
Ford Gets Siri-ous with Sync Software Update
Ford is the latest in a growing list of automakers adding Apple’s Siri voice valet service to its cars. But unlike some of its competitors, Ford will allow owners of vehicles dating back as far as the 2011 model-year to add the popular feature to their cars.
The move is expected to impact as many as 5 million Ford owners who will simply need to go online, download the update and then plug it into vehicles equipped with Sync and the maker’s MyFord Touch infotainment system.
FCA Invests $40 Million to Switch to New CNG Trucks
Fiat Chrysler Automobiles said Friday it has completed a two-year, $40-million project to switch to a new fleet of 179 trucks powered by compressed natural gas (CNG) and renovate its truck operations center on Detroit's east side.
The automaker said it made the switch to CNG compressed natural gas because the fuel is cheaper than diesel fuel and generates fewer emissions.
FLD Inc. Names Rita Miller CFO
FLD Inc. has announced the promotion of Rita Miller to Chief Financial Officer.
Miller joined the company in 2008 as a comptroller, assisting former COO Laurie Conn with administrative tasks, including non-auction-related HR, and state and federal income tax issues. In her new role as CFO, Miller will be more involved with projections in budgeting, assisting with the introduction of new products and services to the market, and contributing to FLD’s efforts to expand globally. Miller grew up in the Orlando, Florida, area and graduated from Florida Atlantic University. She became a CPA in 2005.
A Call to Action: Three Steps to a ‘Rational’ Sales Win
Ed Pierce, Fleet Industry Marketer
In last month’s column, I concluded that prospective customers do not have time to educate vendors on their businesses. In fact, the once-acceptable “tell me about your business” sales approach is an imposition on busy managers in today’s fast-moving environment.
Instead, prospects want to be engaged in a “rational” discussion characterized by a conversation with an expert possessing insights into their business, competitors and markets. The best way to earn acceptance, possibly even an enthusiastic response, is to recount the business challenges and opportunities similar companies have addressed. Introduce industry benchmark data, survey analyses and anecdotes from other companies that capture those business challenges.
