WayRay, a Swiss startup company, has unveiled the WayRay Navion, an augmented reality system which projects holographic navigation imagery and notifications onto the windshield of a car.
WayRay Navion comprises of the WayRay Element, a smart tracker which can be plugged onto the diagnostics port of a car for scrutinizing driver performance, safety and fuel efficiency. WayRay and Orange Business Services, a B2B global IT solutions and telecom operator, will bring the holographic navigation technology to U.S.
Orange’s wireless connectivity and service management will ensure seamless operations across WayRay’s fleet in U.S. Cars employing WayRay Navion and WayRay Element that receive, track and display data. Orange’s international network provides 24×7 access and service all over the U.S.
WayRay Navion provides augmented reality to drivers minus the clunky headgear which could potentially impair the drivers’ field of vision. A mini projector on top of the dashboard overlays holographic navigation imagery over the car’s windshield. The image overlays the road with the virtual route line, eliminating the need to look at the embedded GPS. The device also uses gesture and voice control for an effortless driving experience.
WayRay Element can be described as a ‘wearable for your car.’ It can be plugged to the on-board diagnostics (OBD) connector of any car model post 1992 and can track driver performance, fuel usage and the automobile’s overall health. The information is visualized and can be accessed through a smartphone, PC or a tablet. The device is an automated driving coach app which provides steps to improve driving skills.
“These devices represent a giant leap forward in the concept of the connected car,” said Vitaly Ponomarev, Founder & CEO of WayRay. “We’ve adapted cutting-edge aerospace R&D in augmented reality and analytics into easy-to-use commercial devices, and thanks to Orange Business Services we can cover any automobile in the United States. This is real innovation that can change the way cars are driven in the U.S., save lives and bring us one step closer to self-driving automobiles.”