A Call to Action: Applying the Most Effective Content Tactics to Meet Specific Marketing Objectives
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
Content marketing has become a crucial element in contemporary marketing strategies, providing advantages that traditional advertising often fails to achieve.
This impactful approach centers on the creation and dissemination of valuable, relevant, and consistent content aimed at engaging and retaining a well-defined audience, ultimately leading to profitable customer actions.
A fundamental reason for the effectiveness of content marketing lies in its capability to foster trust and credibility among your audience. It also plays a significant role in boosting brand visibility by improving your online presence.
Content marketing serves as a powerful means for lead generation. By creating content tailored to various stages of the buyer's journey, you can engage potential customers and guide them through the sales funnel.
Volkswagen’s ‘Active Hood’ Technology Could Save Pedestrian Lives
image: InsideEVs
Pedestrian safety is something modern American cars struggle with, partly because there’s no standard in place to test how a human head hitting a vehicle hood would fare in an impact.
Some new vehicles have hoods that automatically pop up before hitting a pedestrian, but not many can automatically retract the hood back to its original position after the impact is avoided. Volkswagen recently showcased how such a system would work.
Volkswagen's Proactive Pedestrian Protection system will offer a function that automatically pops open the hood. The feature is intended to soften the impact for a pedestrian's head. If it's a false alarm, the hood automatically closes.
Consumer Sentiment Hits Multiyear High as Gas Prices, Interest Rates Decline
Consumers are starting to see the light at the end of the automotive market’s long, dark tunnel. New data from Cox Automotive shows that these economic improvements are sparking renewed activity in both new and used car markets, with retail sales surging compared to last year.
The Index of Consumer Sentiment from Morning Consult reported a 4.6% increase so far in November, continuing a steady rise over the last five months. The impact is clear: automotive sales were up significantly in October. Yet, new car inventory continues to grow, underscoring the need for greater incentives from automakers. October saw car sales up 13% compared to the same period last year, a clear sign of market recovery.
Yoda’s Guide to Service Excellence: Embrace the Power of ‘Do’
(Yoda Image Licensed from Deposit Photos)
By Laura Jozwiak, Wheels
While Yoda guided Luke Skywalker to master the light side of the Force, his wisdom offers surprising relevance to today’s world of customer service.
Yoda’s teachings can remind us to approach our work with purpose, resilience, and clarity. One quote stands out: “Do or do not. There is no try.”
Successful customer service now requires a strategic blend of rapport, results, and data-driven insights that deliver real value. Navigating these high expectations might feel daunting, but Yoda’s reminder rings clear: our commitment must go beyond simply trying.
US to Add Features Such as Blind Spot Warnings and Pedestrian Detection to Vehicle Crash Ratings
The U.S. government's automobile safety ratings will get a major update starting with the 2026 model year when regulators add new driver-assistance technologies and tests for protecting pedestrians.
The National Highway Traffic Safety Administration said Monday that it has finalized the changes, which were required by Congress under the 2021 bipartisan infrastructure law. In addition to the five-star ratings for crash tests, the agency will add four new technologies including pedestrian automatic emergency braking, lane-keeping assist, blind spot warning, and intervention if a driver tries to move toward a vehicle in a blind spot.
