Wrapping Up 2021 & Setting the Table for Next Year
ARI Marketing
It probably goes without saying, but this year has been a rollercoaster ride for many fleet operators. Fortunately, it’s just about time to close the book on 2021.
As we get ready to ring in 2022, there’s certainly reason for optimism – a fresh start, exciting new opportunities, etc. – and now’s the perfect time to wrap-up the last few items on this year’s to-do list and get a jump on next year’s strategic initiatives.
With that in mind, let’s take a look at a few key trends throughout each stage of the vehicle’s lifecycle that you need to consider as you close out the year and look to set your fleet up for success in 2022 and beyond.
A Call to Action: Lessons to Be Learned in Preparing the 2022 Marketing Plan
By Ed Pierce, President of ITA Communications. Fleet.
In a recent blog by the marketing firm, Strum, Karen McGaughey, vice president of client services, suggested four ideas to help businesses focus their 2022 marketing planning and budgeting.
As the past year has shown, the “new normal” is defined by uncertainty and disruption. With time to adapt to a chaotic business environment, smart companies have learned the importance of flexibility in planning and budgeting. This year’s supply chip manufacturing disruptions at the beginning of the year turned into a much larger and deeper challenge for a wide and diverse number of industries.
Flexibility
The key to successful marketing planning in this era of unpredictability is striking the right balance between responsiveness and higher costs. Look to construct a balanced plan and budget with a mix of highly nimble investments that deliver more immediate results yet build long-term value.
Fleet Management Technology That Will Take Over in 2022
By Rose Morrison, Managing Editor, Renovated.com
Fleet management technology is rapidly helping companies differentiate in a crowded marketplace.
There are many factors outside their immediate control, but choosing the right technologies can help operations remain profitable and productive.
Fleet management tech is becoming more accessible, too. Here are five possibilities likely to make an impact in 2022.
Driver Risk Management Predictions for 2022
By Ed Dubens, CEO/Founder of eDriving
It’s always an interesting time of year, when we look ahead to what might happen over the next 12 months.
Some of the hottest topics over recent months have been the global driver shortage, COVID-19 and the reduction in miles driven vs the increase in collisions, Brexit, supply chain issues/shortages and inflation, fuel prices, maintenance costs, and sustainability.
But where does driver RISK MANAGEMENT & SAFETY fit in?
Here are my top five predictions for 2022:
Don’t Trust These 2 Car Features When It’s Raining
A sudden downpour can make it difficult to see when you are driving. But heavy rain also can obscure the “vision” of your vehicle’s safety system, possibly putting you in danger, recent testing finds.
According to an analysis by AAA, moderate to heavy rain can reduce vehicle safety system performance significantly.
In closed-course testing that used simulated rainfall, AAA found that test vehicles with automatic emergency braking collided with a stopped vehicle 33% of the time when traveling at 35 mph and test vehicles with lane-keeping assistance technology departed from their lane 69% of the time.
Read the article at Money Talks News.
