Brendan P. Keegan Wins Silver in 9th Annual Best in Biz Awards
Nashua N.H. native and CEO of Merchants Fleet Brendan P. Keegan has been named a silver winner in the Executive of the Year – Medium Companies category in Best in Biz Awards, an independent business awards program judged by prominent editors and reporters from top-tier publications in North America.
Keegan was recognized for his innovative leadership, which has fueled Merchants Fleet’s strategic direction and been the driving force behind its industry-leading growth. The company is the fastest-growing fleet management company nationally, and it recently moved into an expanded, state-of-the-art headquarters in Hooksett, N.H.
“With our strategic focus on innovation across the company and our move into our new building, it has been a remarkable year for Merchants,” said Gary Singer, Owner of Merchants Fleet and Chairman of the Corporate Board. “Brendan’s leadership is a core reason why we have achieved such success, and we are excited that his efforts are being recognized on a national scale.”
Read more at Merchants Fleet News.
Former Dow Jones Technology Leader, Chris Boyd, Named eDriving’s Senior VP, Product & Engineering
eDrivingSM, a global provider of driver risk management solutions, has appointed Chris Boydas Senior Vice President of Product & Engineering.
With over 20 years of experience as a technology leader, Chris brings his engineering and product management experience to eDriving.
“With such an impressive and extensive background in product management and engineering, Chris is the perfect choice to lead the ongoing evolution of our rapidly-growing VRM-Mentor risk management solutions,” said Ed Dubens, CEO and Founder of eDriving. “Chris has demonstrated his ability to personalize technology to meet customer requirements and this will help us ensure our programs continue to meet the ever-changing needs of today’s fleets across the globe.”
DRIVE Software Solutions Announces New Funding and CEO
DRIVE Software Solutions (DRIVE) has announced new funding and a new Chief Executive Officer as it gears up for the next phase of its planned global expansion.
UK-based DRIVE, pioneer of the fleet management SaaS (software as a service) industry, has secured funding from leading Swiss investment firm, VIVA Investment Partners (VIP), to accelerate its growth on a global basis in the emerging digital transportation space.
And it has appointed a new CEO, Alastair Houston, to oversee this next growth stage. Houston brings over 30 years’ experience in the automotive sector, most recently as managing director at Sandicliffe Motor Contracts.
A Call to Action: The Benefits of Digital & Traditional Marketing, Wrap-up
Ed Pierce, Fleet Industry Marketer
As discussed last month, traditional marketing and digital marketing both have a place in today’s marketing plans.
In fact, an integrated approach is the best way to deliver maximum ROI. While we looked at digital marketing trends, let’s consider the opportunities for traditional marketing.
What is Traditional Marketing?
Traditional marketing comprises promotional activities or print or broadcast advertising. Billboards, print advertisements, TV commercials, newspaper ads, events, radio, and telemarketing are all traditional media. As David Bell, author of Location is (Still) Everything, says: “It’s just pure scale. There are only so many people you can reach online, but there’s a massive segment of people who are still shopping offline, and you want to be able to address that market.”
Distracted Driving Collisions: Is Your Fleet Doing Enough to Prevent Them?
As long as crashes happen, juries will want to know what a company has done to prevent them.
By Paul Atchley, PhD, eDriving’s Brain Scientist Advisor
In May 2019, a jury awarded a plaintiff $15 million in a case in which a truck driver, talking on his cell phone, failed to stop for stationary traffic, critically injuring a driver who had stopped. As an expert on the case who was asked to testify on the company’s lack of an effective cell phone policy, I can say that one reason the jury was compelled to find in favor of the stopped driver was that the delivery company was taking no significant actions to prevent the crash, other than telling drivers in their welcome packet to not use their phones.
I wrote “…there appears to be no evidence that (the delivery company) took adequate steps necessary to prevent (their driver’s) behavior despite knowledge of the risks of phone use of any kind by its drivers and clear evidence available to fleet safety professionals that fleets with strict cell phone policies have fewer crashes.”
