Marketing personas and design personas are complementary documents. They are both critical pieces of data that remind you who is going to use your product and why they will use it. They focus the design team on the ideal feature set.
By Wendy Eichenbaum
Most of us are familiar with marketing personas. They are fictional characters that put a face on the people who use a company’s product or service. Let’s say a company created a calendar app that targets busy individuals. Their primary persona could be Mary.
Mary is a young woman who is married and a mother of two. She lives in a suburb of Chicago. She is a part-time accountant at a local bank. This gives her time to shuttle her children to after school activities and take a yoga class two mornings a week. If she’s running out of time, she’ll use her iPhone apps to outsource chores, such as grocery delivery and help around the house.
You probably have a pretty good picture in your head of Mary, even though she’s a fictional character. But when you’re designing your product, how do these details inform your choices about the calendar’s feature set? You can assume that Mary enters appointments, but every calendar app enables that. There are two questions: what problem is your app solving for Mary; and what would make Mary choose your app over your competitor’s app?
The Global SafeDrive Alliance™, formed by three leading fleet driver safety companies, to deliver the first turnkey, fully integrated multinational fleet safety program, will demonstrate its new global reporting dashboard at its booth #140 at the NAFA Institute and Expo.
The conference runs from 4/23 – 4/26 at the Tampa Convention Center in Tampa, Florida.
The CEI Group, Inc., CEPA SafeDrive, and VVCR International formed the alliance last fall, and development of the global reporting tool addresses a significant challenge for multinational fleet managers, says Fernando Cammarota, CEO of CEPA International.
“You can get anything you want if you help others get what they want.” -- Zig Ziglar
By Susan A. Lund, President of MR3
Selling is a lot like driving. The difference between those who drive for performance and those who don’t is all in how they prepare, plan and focus. Today we are going to talk about focus.
What do you focus on when you are selling? When I ask that question, I get a lot of different answers.
Some say, I focus on what I am going to say or what I am going to present.
Others say, I focus on what I am going to tell them along with my product knowledge.
Researchers from the University of Granada (UGR) and the Polytechnic University of Valencia (UPV) have designed a new low-cost system that detects the drivers' symptoms of fatigue and distraction and helps prevent possible traffic accidents.
The system consists of four sensors that monitor different physical parameters of the driver and their position at the wheel.
From these values, the system is able to generate a series of acoustic signals if it detects some risk, thus alerting the driver and avoiding a possible accident.
Facing sticker shock, San Francisco on Thursday pushed off the proposed deadline to replace polluting sedans driven around by city employees with zero-emission electric vehicles until 2022.
The initial 2020 deadline proposed in Supervisor Katy Tang’s electric vehicle requirement legislation was seemingly out of reach, according to a report on the proposal by the budget analyst.
The report found it would cost tens of millions of dollars to buy electric cars and install needed charging stations, and require a significant ramp-up in the offloading and purchasing of fleet vehicles.