Auto Industry Agrees to Put Rear-Seat Reminder Systems in Most New Cars by 2025
A group of automakers including domestic car companies General Motors, Fiat Chrysler Automobiles and Ford, and foreign-based companies such as Honda, Nissan, and Toyota has voluntarily agreed to place rear-seat reminder systems in virtually every new car sold in the U.S. by the 2025 model year.
The systems are aimed at preventing children being accidentally left behind in hot cars. More than 90 children have died in hot cars in the U.S. since the beginning of 2018.
Drivers would get a combination of audible and visual alerts once the vehicle has been turned off.
Read the article at Consumer Reports.
The Mobile, Modern, Money-Saving Way to Fuel Your Fleet
With Booster, you can have your entire fleet fueled up while you’re not operating - saving you and your drivers time and money.
Happy 50th Anniversary, AFLA!
The FMW team is excited to join many of our fleet industry friends to celebrate AFLA’s 50th Anniversary next week in Phoenix.
Ted Roberts, Mark Boada and I will be attending the conference, so please stop by our press room, Palm-2B, and say hello; we enjoy meeting our readers and learning what’s important to you as our industry faces unprecedented change.
And if you’re a fleet marketer who is interested in reaching 18,000+ fleet professionals, we would love to meet you as well (that’s definitely something we can help with).
ACERTUS tells us that long-time friend John Norris is retiring this year. We couldn't let that good news pass without wishing John all the best for a rewarding new chapter in his life!
Janice Sutton
Editor in Chief
A Call to Action — Inbound Marketing Ideas, Wrap-Up
By Ed Pierce, Fleet Industry Marketer
In August, we quoted blogger Conor Bond’s description of inbound marketing’s value as allowing a company to “build trust with high-quality leads who demonstrate an active interest in your product or service, particularly important if your business has a relatively long sales cycle.”
A strategic, multi-faceted communications program, employing multiple tactics and communications channels, can help companies consistently keep the sales funnel primed and sales reps busy with new opportunities.
We already discussed three tactics -- blogging, infographics, and white papers, so here are some other possibilities to include in a comprehensive program:
One More Second — Defensive Driver Training Reinvented
Summer is almost over… and that means vacation season is coming to an end. What better time to ensure your drivers have the attitudes and behaviors they need to get back on the road for the busy months ahead.
For many fleets fall is a hectic season, with plenty to accomplish before the arrival of Thanksgiving and Christmas. Encouraging drivers to drive defensively will help them prepare for whatever the end of year has in store.
Until September 30, eDriving is offering 20 percent off all purchases (additional bulk discounts available) of its interactive, two-hour One More Second® driving course to help drivers develop the attitudes and behaviors necessary to be in control behind the wheel and manage all of today’s driving situations in the safest way possible for the benefit of all road users.
