Former Dow Jones Technology Leader, Chris Boyd, Named eDriving’s Senior VP, Product & Engineering
eDrivingSM, a global provider of driver risk management solutions, has appointed Chris Boydas Senior Vice President of Product & Engineering.
With over 20 years of experience as a technology leader, Chris brings his engineering and product management experience to eDriving.
“With such an impressive and extensive background in product management and engineering, Chris is the perfect choice to lead the ongoing evolution of our rapidly-growing VRM-Mentor risk management solutions,” said Ed Dubens, CEO and Founder of eDriving. “Chris has demonstrated his ability to personalize technology to meet customer requirements and this will help us ensure our programs continue to meet the ever-changing needs of today’s fleets across the globe.”
DRIVE Software Solutions Announces New Funding and CEO
DRIVE Software Solutions (DRIVE) has announced new funding and a new Chief Executive Officer as it gears up for the next phase of its planned global expansion.
UK-based DRIVE, pioneer of the fleet management SaaS (software as a service) industry, has secured funding from leading Swiss investment firm, VIVA Investment Partners (VIP), to accelerate its growth on a global basis in the emerging digital transportation space.
And it has appointed a new CEO, Alastair Houston, to oversee this next growth stage. Houston brings over 30 years’ experience in the automotive sector, most recently as managing director at Sandicliffe Motor Contracts.
A Call to Action: The Benefits of Digital & Traditional Marketing, Wrap-up
Ed Pierce, Fleet Industry Marketer
As discussed last month, traditional marketing and digital marketing both have a place in today’s marketing plans.
In fact, an integrated approach is the best way to deliver maximum ROI. While we looked at digital marketing trends, let’s consider the opportunities for traditional marketing.
What is Traditional Marketing?
Traditional marketing comprises promotional activities or print or broadcast advertising. Billboards, print advertisements, TV commercials, newspaper ads, events, radio, and telemarketing are all traditional media. As David Bell, author of Location is (Still) Everything, says: “It’s just pure scale. There are only so many people you can reach online, but there’s a massive segment of people who are still shopping offline, and you want to be able to address that market.”
Nearly Half Of UK Drivers Willing To Switch To On-Demand Mobility
Research carried out by Avis Budget Group for its ‘The Road Ahead: The Future of Mobility Report’ found that almost half (44%) of UK drivers claim that they are prepared to give up owning a car in favor of long-term rental and on-demand or subscription services.
These findings echo the firm’s global research which saw more than half (54%) of those surveyed say they are open to alternative mobility solutions.
The research also showed that whilst consumers are expectant of connected, integrated and on-demand services, they still want convenience at a reasonable price.
Read more of the article at Fleet World.
There’s Plenty Of Competion In The Electric Pickup Segment
Tesla is betting there’ll be significant demand for an all-electric pickup, but it’s not alone because at least seven other manufacturers, including established brands like General Motors and Ford, also are entering the market with battery trucks.
Nissan has already launched a smaller, all-electric pickup in China and is exploring the need for an electric option on its U.S. trucks which could include either the midsize Frontier or full-size Titan, and possibly both.
Start-ups, such as Rivian and Bollinger have brought out both an electric SUV and a pickup. Detroit-based Hercules Electric Vehicles and Atlis Motor Vehicles hope to enter the electric pickup market, along with Lordstown Motors which, this past month, formally acquired the abandoned GM plant in Lordstown, Ohio.
Read the article at The Detroit Bureau.
