A Call to Action: Why Design is Critical for Marketing Success
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
This white paper empowers managers to explore the science behind visual processing, its implications for marketing, and strategies for leveraging visual design to achieve your business objectives.
Research has consistently demonstrated that people remember visual information more readily than text. This phenomenon, known as the picture superiority effect, has significant implications for marketing.
Visual content is not just a tool, it's a game-changer. It dramatically improves audience engagement, making our marketing efforts more efficient.
Investing in high-quality visual design is not just an aesthetic choice — it's a strategic imperative for any business looking to thrive in today's competitive landscape.
Beyond Installation: The Importance of EVSE Maintenance and the Role of Qualified Contractors
By Elbert Walters III, Executive Director of Powering Chicago
Properly maintaining your EVSE Charging Infrastructure is an important component of ensuring the safety, reliability, and efficiency of your EVSE Charging station.
While regulatory requirements vary by state, leading with a preventative approach protects your facility from costly repairs, minimizes downtime, and extends the lifespan of the equipment, maximizing the overall benefit of your investment.
Investing in scheduled maintenance and hiring qualified contractors prevent costly repairs and ensure compliance with safety standards. By prioritizing upkeep and professional service, you protect your investment and contribute to a reliable EV ecosystem.
Sofico Wins Prestigious BVA Private Equity Award in the Category ‘Best Buyout’
Sofico proudly received an award at the BVA Private Equity Awards.. This honor recognizes the success of Sofico’s partnership with private equity investor Apheon, whose backing has been instrumental in driving the company’s sustained growth, strategic expansion, and long-term value creation.
“We have always prioritized innovation and continuous improvement, whether it’s expanding our product suite or entering new markets. Our growth is not just a reflection of financial success, but also of the relationships we’ve built with our clients, employees, and stakeholders,” said Gémar Hompes, CEO of Sofico.
Automakers Quickly Improve Seat Belt Reminders in Response to IIHS Ratings
Automakers have moved quickly to install louder, more persistent seat belt reminders since the Insurance Institute for Highway Safety began rating the features in 2022.
“Automakers can boost a vehicle’s performance in this test with just some small software changes,” IIHS President David Harkey said. “These easy tweaks can have a big impact on safety.”
Eighteen vehicles with seat belt reminders that previously fell short recently earned good ratings from IIHS for their latest models. The improved vehicles are the Acura MDX, Ford Escape, Ford Expedition, Ford Maverick, Honda CR-V, Honda HR-V, Honda Odyssey, Honda Pilot, Hyundai Tucson, Mazda CX-5, Mercedes-Benz C-Class, Nissan Altima, Subaru Crosstrek, Toyota Corolla hatchback, Toyota Corolla sedan, Toyota RAV4, Toyota Tacoma and Volvo XC40.
The Transformative Power of Fleet Telematics
Welcome to another episode of Let’s Speak Fleet, where we bring you expert insights on the latest trends and technologies in fleet management. In this episode, Wheels’ Telematics Expert, Shannon Keck, joins host Carlos Oropeza to dive into the transformative power of telematics in improving fleet performance. Shannon shares how telematics enhances driver behavior, improves overall fleet safety, and proactively manages vehicle maintenance through predictive analytics.
