NAFA Webinar Series: Register Now For NAFA’s Next Webinar, “Impact of Mobile on Fleets” — Registration Closes October 18!
It seems there is almost an app for everything these days but what exactly is the impact of mobile technology on fleets?
This session explores the mobile tools used by various stakeholders from dispatch systems, to locator tools to payments. Hear from panelists Derek Bettencourt, President, Cardlock Division; Marie LeMoine of U.S. Bank Voyager; and Zach Wall of Mansfield Oil Company on the ways mobile applications have transformed their businesses.
The webinar will be held WEDNESDAY, October 19, so don't miss out!
A Call to Action: Customer-Centric Marketing Aligns with Sales’ Focus
The key to becoming a more vital cog in the engine that keeps your company moving forward is aligning marketing goals with sales goals.
By Ed Pierce, Fleet Industry Marketer
While my career’s worth of experience proves differently, marketing is still perceived as a discipline focused on positioning. Marketing education, marketing tools, and even today’s digital applications all concentrate on measuring branding, messaging, and communications effectiveness.
Because the goal of marketing is to promote a company brand with a particular market niche or industry, however, it automatically takes a back seat to sales in the eyes of salespeople, the CFO, and even the CEO.
Do you ever have to fend off sales reps’ complaints about Marketing’s ineffectiveness in helping them achieve their sales goals? Do you ever wish you could report to senior management about the number of deals closed in the past month rather than the number of positive impressions among the target audience you achieved?
EVs, Autonomous Vehicles Hasten Auto Industry Transformation
The auto industry is going to look dramatically different in the next 15 years than it does now, according to McKinsey & Co. Senior Partner Hans-Werner Kaas, largely due to the technological leaps that will occur between now and then.
Kaas, speaking at Autoblog’s UpShift conference in Detroit this week, said that the advancement of electric vehicles, in-car connectivity, autonomous vehicles and mobility services are the forces driving diversity and change in the industry.
Perhaps the key component to all of this “convergence” as Kaas described, is the improving range of electric vehicles.
German Carmakers Rush to Grab 5G Tech
The more connected cars become, the more data they need at faster speeds and greater reliability.
This is the promise of 5G and the founding purpose behind the new 5G Automotive Association, a joint collaboration between global telecoms and carmakers.
The founding members are Germany's big three of Daimler, Audi and BMW, along with Ericsson, Huawei, Intel, Nokia and Qualcomm. The association says that it's open to more partners.
ARI to Showcase Ways to Improve Your Fleet’s ROI at the Fleet Technology Expo
ARI will participate in two presentations at the Fleet Technology Expo Oct. 17-19 in Schaumburg, Illinois.
ARI Director of Sales North and West Mark LeGrand will showcase ways a company can ensure the vehicles in its fleet are on the road supporting positive revenue flow instead of spending unnecessary time in the shop.
“All too often, a fleet is seen as an unavoidable expense – just another cost of doing business,” LeGrand says. “But ARI has a new data-driven approach that will turn that perspective on its head.”
