The Fleet Customer Experience Revolution
By Jeofrey Bean
Knowing which companies are setting experience expectations is more important than ever. It goes beyond customer satisfaction and onto innovating the next generation customer experience.
Whether on the job, at home or relaxing on vacation, your present and future customers are having experiences that impact their expectations of you and your business. According to J.D. Power and Associates Chief Research Officer Gina Pingitore, “When you have a company that sets the new bar on expectations, it sets the bar for every company.” For example, “Amazon fundamentally changed the way that people interact and expect to interact with all online providers.”
You are not in competition with Amazon, yet part of your business is online. Why should you care about the Amazon customer experience? Because when people have experiences, they do not sort and compare them in neatly organized industry, product or service categories. They will compare their online experience with your company to their experience with Amazon.
This is true for the entire customer experience continuum. People compare the interactions they have with your messages / promises, people, processes, products and services to those interactions they have already experienced. And chances are very good that you are being compared to the extremes, the worst and the very best experiences.
READ MORE to learn how many experienced leaders build a detailed and meaningful understanding of customers from a day-in-the-life perspective.
Wheels, Inc. took home two American Business Awards (also known as “Stevies”) last week.
Wheels’ new public website won a Silver Stevie for Best Web Writing/Content, while the company’s Results + performance management methodology earned a Bronze Stevie in one of the Best New Product or Service categories.
“At Wheels, we are committed to providing our clients with the most advanced service capabilities, technology and performance management methodologies,” said Gail Wheeler, Senior Director of Marketing at Wheels. “Over the last year we have completed some very significant projects that have helped us continue that initiative, and we are extremely grateful to the Stevie judges for recognizing our hard work.”
Tusker, a market leader in salary sacrifice car schemes, has added three more new car schemes covering nearly 10,000 employees to the rapidly growing portfolio it operates in the UK, taking the total number of live schemes to more than 180. (Editor's note: Salary sacrifice is the inclusion of employee benefits in an employee remuneration package in exchange for giving up part of monetary salary.)
The three new schemes are with Sandwell Council which has around 5,000 employees and which went live in June; Calderdale Council which launched a new low carbon car scheme to more than 3,600 eligible employees; and Oxford City Council which has 1,200 eligible employees and went live last month.
The management team at Mike Albert fleet solutions works hard - and creatively - to look at their customers in comprehensive ways that help them to significantly improve entire fleets
Whether PARS is hired by FMCs or Fleet Managers to move vehicles, clear communication is always key - and Customer Service is always excellent.