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Distracted Driving, an Unexpected View

By Art Liggio, President, Driving Dynamics

This is national distracted driving awareness month, and I'm thrilled to announce that this is the one millionth article written on the topic. To commemorate this annual campaign, let's strive to reach an all-time high this month in the number of drivers distracted at any single moment.

Wait, Huh? What in the world?

OK, I’ve taken some literary license with the introduction but, hopefully, I got your attention and provided a clue we’re going to look at things from an unexpected view. Of course I don’t really want the number of distracted drivers to go up this month, or ever. And maybe this isn’t the one millionth distracted driving article, although it may feel that way. But stay with me, there is a point to this—and it has to do with detouring from the status quo and using a bit of reverse psychology to help lower crashes related to distracted driving.

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The Tesla Semi Is A Bad Idea

Forbes

Elon Musk generated a storm of publicity yesterday with one tweet: “Tesla Semi truck unveil set for September. Team has done an amazing job. Seriously next level.”

What a bad idea.

Tesla has plenty to do without this new product introduction; the company faces significant operational challenges in introducing the Model 3, which it is touting to be its first mass production car.

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Will Driverless Trucks Pass These Guys By?

The Washington Post

It looks like “an aerodynamic white box” on wheels, according to Fast Company.

That’s a fair description. But it’s really a new type of vehicle being tested by Swedish start-up Einride and it could soon disrupt the transportation industry.

It’s called the “T-Pod”. It has no seats, no windows…and no driver. It is self-driving. It can also be controlled remotely, runs entirely on electricity and can go as far as 124 miles while hauling up to 20 tons of freight before needing another charge. Oh, and it’s quiet and pollution-free.

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The Three Things All People Who Get Promoted Have In Common

Forbes

If you are seeking a promotion this year, consider these three things that are common to those who get promoted.

1. They go beyond meeting the qualifications.

Obviously, if you don’t meet the minimum eligibility requirements, you won’t even be considered for a promotion. But just meeting them is not enough. Why? Because there are typically countless others who can tick the boxes next to each of the job requirements.

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UC San Diego Extension: Customer Experience Revolution Workshop

"Become an Experience Maker"! May 4-5 -- University of California, San Diego Extension

Join this two-day immersive customer experience workshop where you will learn about best practices, leadership culture and decision making that guides the success of the top customer experience companies.

Companies like Apple, Amazon, Starbucks, REI, and newer start-ups including Airbnb, Square and Uber, dominate their industries and marginalize competition. How have these “Experience Makers” become better and different for customers and more profitable and longer lasting than the competition?

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
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A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
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Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
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5 Ways FLD Helps Fleets Reduce Risk
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Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
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Why the Traditional Vehicle Ordering Cycle No Longer Works
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Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
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IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
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Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
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JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
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Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
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How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
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TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
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Fleet Operations Are Changing – The Industry Needs to Evolve With Them
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CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
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INDUSTRY ANNOUNCEMENTS
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Join NAFA’s Free Fleet 101 Live Course

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