Become an “Experience Maker”! May 4-5 — University of California, San Diego Extension
Join this two-day immersive customer experience workshop where you will learn about best practices, leadership culture and decision making that guides the success of the top customer experience companies.
Companies like Apple, Amazon, Starbucks, REI, and newer start-ups including Airbnb, Square and Uber, dominate their industries and marginalize competition. How have these “Experience Makers” become better and different for customers and more profitable and longer lasting than the competition? They offer exceptional products, services, and pricing that combine to result in the purpose-built customer experience and the user experience within it.
In this workshop, you will discover the secrets of creating these kinds of experiences. Experts from successful companies join UC San Diego faculty to share stories and how-to’s. You will leave with tools and ideas that can be applied right away.
You will learn:
- Best practices to determine, develop and deliver extraordinary customer experiences
- Benchmarking for diagnostics, improvement, and innovation with customer journey maps
- How to measure the customer’s emotional and economic connection
- How to use social media for customer-experience strategy development
- How to innovate customer experiences and gain knowledge on how leading companies are doing this
- Customer experience leadership, culture and decision making at “The Experience Makers”
- Techniques to transition your organization toward a CX focus: making the case; resources; structures
The workshop will feature Desirree Madison-Biggs, a Customer Experience Design & Improvement Program Manager at Airbnb as well as Rachael Minucciani, a Senior Program Manager, Events and Brand Experiences at REI. The event will be facilitated by Jeofrey Bean, Principal at Del Mar Research, and author of the business leadership books Customer Experience Rules! and The Customer Experience Revolution: How Companies like Apple, Amazon, and Starbucks Have Changed Business Forever.
Click here for more information and to register.
