Brainstorming Only Gets You Half Way There
By Wendy Eichenbaum
Remember the last time you participated in a product brainstorming session.
You sat with your colleagues in a meeting room, and came up with as many ideas as possible. At the end, everyone organized the ideas into logical groups. The moderator recorded all of the ideas. You went off to your next meeting.
A few months later you heard about the new features for the product. But these were the same ideas that management had discussed all year. What happened to all of those innovative ideas you came up with during the brainstorm?
Brainstorming is a spontaneous method to compile ideas. It allows team members to consider new and better ways to delight the customers. But too often, the effort ends there. Exciting ideas are forgotten in meeting notes. Team members never see their own ideas considered. They feel no sense of ownership, and lose interest in participating. Brainstorming it a great generation tool, but alone it’s not sufficient to generate new designs.
How Electric Cars Can Create the Biggest Disruption Since the iPhone
It’s been 10 years since Apple Inc unleashed a surge of innovation that upended the mobile phone industry.
Electric cars, with a little help from ride-hailing and self-driving technology, could be about to pull the same trick on Big Oil.
The rise of Tesla Inc and its rivals could be turbo charged by complementary services from Uber Technologies Inc. and Alphabet Inc.’s Waymo unit, just as the iPhone rode the app economy and fast mobile internet to decimate mobile phone giants like Nokia Oyj.
Why First Impressions Are Often Wrong
The list of human foibles is long. The 2015 s+b article “Beyond Bias” lists 24 of the most common biases, including blind spots, the illusion of control, and the concept of sunk costs.
Since the early 2000s, Princeton University psychology professor Alexander Todorov has been studying one of those long-standing human foibles: the first impression.
In his new book, Face Value, Todorov pulls together all he’s learned about first impressions. At first glance — and upon a careful reading — it makes for a fascinating and thorough examination of the subject.
Self-Driving Cars Will Kill People. Who Decides Who Dies?
Recently, the “trolley problem,” a decades-old thought experiment in moral philosophy, has been enjoying a second career of sorts, appearing in nightmare visions of a future in which cars make life-and-death decisions for us.
Among many driverless car experts, however, talk of trolleys is très gauche. They call the trolley problem sensationalist and irrelevant.
But this attitude is unfortunate. Thanks to the arrival of autonomous vehicles, the trolley problem will be answered—that much is unavoidable. More importantly, though, that answer will profoundly reshape the way law is administered in America.
Runzheimer: Workforce Mobility Benchmark Report
Runzheimer recently released its 11th Annual Workforce Mobility Benchmark Report.
The report assesses the growing need for organizations across multiple industries to support accurate and automated reporting for business vehicle policies and mobile mileage logs through mobile technology.
Click here for more of the key findings from Runzheimer on the increasing importance of mobile technology within reimbursement programs.
