Pre-I&E NAFA Foundation Golf Tournament Supporting the Fleet Industry
The NAFA Foundation is kicking off NAFA Fleet Management Association’s 2019 Institute & Expo with a fun networking event – spring golf, in the Bluegrass State.
This is the inaugural Foundation Golf Outing, and it’s being held the day before I&E begins – on Sunday, April 14 – at the picturesque Harmony Landing Country Club. Located northeast of Louisville in Goshen, Ky., it is in the heart of the most beautiful landscape that the Bluegrass State has to offer.
Proceeds from the tournament will go directly toward the Foundation’s mission to continue the forward-thinking efforts that not only inform and challenge the fleet industry but exemplify the best of what the fleet profession provides.
A Solution to a Costly Air Pollution Problem Fleets May Not Know They Have
A growing body of research shows that air inside vehicle cabins poses a potentially serious health problem for drivers. The UK-based purification technology company Airlabs says it offers a solution that eliminates the problem and reduces operating costs.
By Andrew Boada, Editor At Large
In recent years, a growing area of interest in air pollution research has been air pollution inside the cabins of vehicles, and what these researchers have found isn’t good. In spite of existing cabin air filters that are standard equipment, it turns out that pollution levels in the air we breathe while we’re behind the wheel may at times far exceed the limits beyond which health problems are likely to occur.
That’s a potential problem for fleets, especially those whose drivers spend long hours in their vehicles. Given the link between employee health, workplace accident rates, business operating costs, and overall productivity, it’s not hard to see how air pollution becomes a source of operating cost.
A Call to Action: The Difference Between B2B Demand Generation vs. Lead Generation
By Ed Pierce, Fleet Industry Marketer
Last month, I wrote about the differences between demand generation and lead generation, which are often used interchangeably despite significant differences.
Demand generation requires that the sales team converts product or service interest into demand. Possible marketing tactics that support a demand generation strategy include Inbound and website marketing, content marketing, content syndication, event marketing, social media marketing, paid advertising, lead nurturing, scoring and marketing automation, and various sales/marketing alignment activities, such as sales enablement.
Lead generation is best seen as a sub-category of demand generation. It is the practice of collecting information on targeted individuals that can then be used to qualify and nurture prospects into sales-ready leads, pipeline opportunities and eventually customers.
ARI’s Adam Seifert to Examine the Latest Trends in the Commercial Fleet Sector During Panel Discussion at NTEA’s Work Truck Show
ARI’s team of truck and supply chain specialists will also be on hand at booth #4785 to share their insight and help vocational fleet operators optimize their vehicles as strategic business assets
Adam Seifert, business intelligence and analytics team leader for ARI®, will discuss the latest trends impacting the commercial fleet sector and offer his perspective on the future of the industry during a panel discussion at upcoming NTEA Work Truck Show at the Indiana Convention Center in Indianapolis, Indiana.
Fleet Managers Failing to Realize the Benefits of Big Data
By Jonathan Musk
Four in five fleet managers are failing to realize the benefit of Big Data according to Shell’s latest report ‘Driven by Data: Managing Fleet Information Overload’, which reveals the power of unlocking Big Data.
Fleet managers could decrease overtime by 10–15%; reduce vehicle idle time by 20–30%; and cut total miles driven by 5-10% with effective use of Big Data
The news comes despite experts estimating potential cost savings of 3% by 2025 if Big Data is used properly, in addition to 40% of fleet managers who told the recent Shell Power of Data survey that using technology to improve efficiency was a top priority for them in 2018.
