Positive Disruption
Keynotes can be memorable -- or not -- but I have a hunch that Major MJ Hegar, opening speaker at the upcoming AFLA Conference, will be fascinating. What a distinguished life! Well, when it's rumored that Angelina Jolie is going to play you in a movie, what does one say!
John Wysseier focuses on the critical role the C-Suite plays in adopting a culture of positive disruption. In It Takes More Than the CEO, he says “It means being humble enough to accept that traditional ways of running their departments and the business as a whole may be insufficient for future success.”
Anthony Sasso, head of TD Equipment Finance, says there is a chance that lease finance rates will fall further by the end of the year. in Fleet Spectator, Sasso tells us why he believes these rates are on the decline.
Enjoy this issue and check out FleetManagementWeekly.com for daily updates!
Janice Sutton
Editor in Chief
A Call to Action: A Team Approach to Agile Marketing
By Ed Pierce, Fleet Industry Marketer
Last month, I suggested that an Agile approach to marketing allowed companies to keep their promotional and branding programs focused on strategic goals while permitting adaptation that kept up with changing market conditions.
Jim Ewel, a marketing consultant specializing in Agile, stated that this process leads to marketing that is “rapid, iterative, experimental, and unafraid-to-fail.”
Starting on the Right Foot
Finding a first project to confirm Agile’s value to a company is important. The ability to improve an obvious problem or exploit a big opportunity is critical. However, look for projects with medium risk.
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Cancel Anytime, and Stay. Three Ways to Keep Your Customers While Setting Them Free…
By Felipe Smolka, Executive VP of Transformation for LeasePlan USA
The spread of the subscription economy
"There's no reason you should have to buy anything... everything we purchase — from transportation, entertainment to groceries — will soon come with a monthly plan", said Zuora's CEO Tien Tzuo last year.
Zuora is one of many cloud-based companies that have targeted and monetized the subscription economy as a product in itself, helping companies transition their offerings into the full-length subscription model. Stanford Business reported that the subscription market has been growing at a stellar rate of 100% a year, generating billions of dollars in value to these market players.
Many of us have shifted to an experience-driven buying pattern, all but confirming that Everything-as-a-Service (EaaS, or Xaas) is well on its way to becoming the de-facto marketing strategy - no matter the industry or sector. It seems hard to believe that we own fewer things than we used to. We have been possession junkies for generations, but we have seen an ageless transformation in purchasing behavior, as consumers shift their preferences from buying products and services to buying experiences.
Work Truck Solutions Welcomes Gerry Ogris to Drive Key Business Development
Work Truck Solutions is announcing that Gerry Ogris has joined them to advise them in their business development.
Ogris has more than nine years of VP sales and operations experience at Cox/Dealertrack Technologies and 17 years in various field sales management roles at Reynolds and Reynolds.
Ogris will align marketing and sales efforts to find new opportunities for Work Truck Solutions. Tracking market growth and emerging trends, Ogris will develop growth strategies and major client relationships. His extensive experience in software solutions for automotive dealerships makes him highly qualified to drive Work Truck Solutions’ SaaS business forward.
Read the press release
