A Call to Action: An ABM Primer for Fleet Service Providers, Part II: Key Accelerants
The pandemic has sped the need for fleet service providers to find more effective means of winning and keeping business in a digital business world.
Account-based marketing moves beyond disparate lead generation, sales, customer service, and account management programs to deliver a winning strategy for the entire customer relationship journey. Part II looks more deeply into the key ABM accelerants.
By Ed Pierce, ITA Communications. Fleet.
Last month, we looked at the timeliness of an account-based management program, defining the term and pointing to its inherent value.
Now let’s list some of the key accelerants to help a company close more deals faster and boost return on investment (ROI), all while supporting departmental tactical goals as well as an organization’s strategic plan.
Holman Enterprises and Lordstown Motors Expand Alliance
Lordstown Motors has entered into a set of agreements with Holman Enterprises, including a co-marketing agreement and vehicle procurement agreement with ARI, and an upfit services agreement with Auto Truck Group.
“The EV space and the future of e-mobility has been a top strategic priority for Holman Enterprises and this partnership with Lordstown Motors is an exciting opportunity to further strengthen our automotive core competencies in this growing and important segment of the fleet and commercial vehicle industry.” said Chris Conroy, president and COO of Holman Enterprises.
The IRS Grants Temporary Relief To Fleets in Valuing Personal Use During Pandemic
The Internal Revenue Service responded favorably to a request from NAFA to provide relief to fleets in applying the vehicle valuation rules in 2020.
According to the IRS, employers will be able to use the vehicle cents-per-mile valuation rule beginning March 13, 2020 instead of the lease valuation rule, notwithstanding IRS consistency rules that prevent switching valuation methods.
NAFA sought relief from the IRS following the pandemic shutdown, when many companies suspended business operations or called for employees to work from home, drastically reducing the use of fleet vehicles for business purposes.
A Great Comprehensive Fleet Policy is Key to Savings, Safety
By Ed Smith, President, Agile Fleet
A little over a year ago the whole world changed.
The fleet community has learned a lot since the coronavirus pandemic upended everything. Have you integrated what you’ve learned since the pandemic took hold into your fleet policy and communicated those changes to your fleet staff?
If your answer is “no,” you’re not alone. Many organizations still treat their policy as a one-and-done proposition. Your employee reads it, signs off on it to say they’ve complied, and then…not much else happens. In fact, some organizations still have not implemented a comprehensive fleet policy at all.
The time to institute a company policy to communicate and enforce your fleet policy is right now.
WORK TRUCK WEEK™ 2021 GOES LIVE ONLINE MARCH 8th through the 12th
The annual NTEA Work Truck Show is now Work Truck Week, an online event that brings together the latest commercial vehicle news, market trends and more. It takes place online March 8–12, 2021.
For more than 20 years, commercial truck manufacturers, distributors, upfitters and fleet managers have come together at The Work Truck Show® to see what’s new, hear what’s coming and learn from each other the latest trends and ways to improve their operations and increase efficiency.
“Although we can’t gather in person, we know it’s more important than ever to provide opportunities for connection and insight,” says Steve Carey, NTEA president & CEO. “WTW21 showcases the innovations, solutions and people driving the future of the commercial vehicle industry, while prioritizing health and safety.”
