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Booster Strengthens Upper Management Team

Booster announces the addition of Chief People Officer Ron Storn of KeepTruckin, Zume, and Lyft, and General Counsel Juliana Chen of Guidewire Software and Fitbit to deepen the company's bench of technology talent and support Booster's continued market expansion.

As the last-mile economy accelerates and return-to-work drives additional demand, the company is scaling its engineering, operations, and support functions.

Booster's recent hires are well-timed as the company broadens its customer base, diversifies its product offerings toward alternatives to conventional fuel, and begins supporting customers' accelerated sustainability initiatives with Booster's intelligent mobile energy delivery.

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Focusing on Fundamentals

Martin Brown, Managing Director at Glasgow-based Fleet Alliance recently spoke with Ed Pierce - and the upshot is UK fleet industry fundamentals remain strong, despite the significant challenges of the past year. Key trends Martin points out include rapid growth in EV registrations, advances in telematics and integration with 5G and artificial intelligence.

Fleet Street’s Steve Bender pens an excellent piece for us this week that focuses on an important (but often overlooked) fundamental: The Human Connection. He talks about how hard it has been for so many of us over the past year to lose some of our human connections - and the importance of building them back.

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Solera Acquires eDriving

Solera Holdings, Inc. announced that it has acquired eDriving, the digital driver risk management partner for many of the world’s largest commercial fleets.

“Solera is committed to advancing digital fleet management through cutting-edge technology and real time data that improves business outcomes,” said Darko Dejanovic, Chief Executive Officer of Solera. “eDriving’s suite of driver safety and risk reduction solutions will further enhance our existing products as well as uniquely bridge the gap between vehicle and driver performance on a global scale.”

“This is a strategic next-step in our long-standing partnership with Solera and creates tremendous global market opportunities for both companies," said Ed Dubens, founder and Chief Executive Officer of eDriving.

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Why Organizations Should Embrace the ‘Decade of Action for Road Safety 2021-2030’ and UN Sustainability Goals

By Andrew Bradley, eDriving’s Risk Management Guru

According to the World Health Organization (WHO), over 1.35 million deaths each year are attributable to road traffic incidents and between 20-50 million more people suffer non-fatal injuries and/or disabilities.

The majority of these collisions occur in low- and middle-income countries and are the leading killer of those between five and 29 years of age.

In 2017, the World Bank issued a report on the economic impact of reducing deaths and injuries on the road in five countries. They determined that, if road deaths were reduced by 50% (United Nations/WHO target), and the reduction was sustained over a period of 24 years, there would be significant long-term income growth of 7-22% GDP per capita.

READ MORE

 

Augmented Reality Windshields Coming to Kia, Audi and More Could Change the Way We Drive

USA Today

Automakers are poised to introduce technology on new cars, trucks and SUVs that projects directions onto the windshield and draws a circle around pedestrians or deer on the roadway.

Depending on the vehicle, these augmented reality windshields may also display vehicle information, identify ice patches and, eventually, serve as a screen for entertainment purposes when self-driving cars become a reality.

Read the article at USA Today.

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FLEET VIDEOS
One Expert’s Take on Game-Changing Technologies Over the Years
Staying Involved with NAFA Throughout the Year
People. Connection. Promises.
How to Deal with Vehicle Planning and Ordering Challenges
Why Fleets Should Consider Reimbursement
Preventive Maintenance with Zero Downtime
Moventum Helps Clients Solve Their Biggest Challenges
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Why Case Studies Close More Deals Than Product Brochures
Why Case Studies Close More Deals Than Product Brochures
Electric Vehicles
WEX® Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
FLEET ASSET MANAGEMENT
The Fleet Lifecycle Begins with Strategy
The Fleet Lifecycle Begins with Strategy
FLEET PRO FOCUS
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
FLEET SPECTATOR
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
SAFETY & RISK
Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
The Fleet Manager's Breaking Point: Why AI Must Do More Than Advise
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution Hidden in Plain Sight
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
Recent Posts
  • As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
  • Why Case Studies Close More Deals Than Product Brochures
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
  • The Fleet Lifecycle Begins with Strategy
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Free NAFA Webinar on Thursday: Preparing for Natural Disasters
  • Why Continuous Damage Tracking Is Replacing Periodic Fleet Inspections
  • California Just Became the Best Place to Buy a Brand-New EV
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

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