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Merchants Fleet Reserves 5,400 New BrightDrop EV410s

Merchants Fleet announced that it has reserved 5,400 BrightDrop EV410s, the all-new, mid-size electric light commercial vehicle purpose-built for the delivery of goods and services over long ranges, as well as other service applications.

“We are dedicated to meeting our fleet clients’ EV needs, from top to bottom,” said Merchants Fleet CEO Brendan P. Keegan."The electrification of fleet is no longer in the future—It is here, and we are proud to work with BrightDrop to reach diverse segments and drive this transformation forward.”

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Autolist Survey: Ford F-150 Lightning Is The Most Wanted EV Pickup

Inside EVs

A new survey, conducted by Autolist, reveals which battery-electric pickups (launched or upcoming) are the most wanted in the U.S. 

The company asked over 1,100 current car shoppers in late October and early November "to gauge their interest in and awareness of the all-electric pickup truck segment." Not only was Ford’s Lightning the most popular pick, but it also won over key groups of shoppers who will be crucial to the success of it and any other electric pickup.

The Ford was also the top choice among first-time EV buyers and existing or previous EV owners, first-time and existing/previous truck owners, nearly all of the age groups polled, and across all household income levels."

Read the article at Inside EVs.

 

Booster Builds out Executive Team

Booster announced the appointment of Jason Godley as President of the company, along with a round of new executive hires to expand and fill top C-suite roles.

"These executive additions to Booster's leadership team come at the perfect time to support the company's growth and scale," said Frank Mycroft, CEO and co-founder, Booster. "Their impressive credentials and blend of energy technology, sustainability, and operations leadership is a power trifecta for our business. As Booster continues to expand and innovate, this new team will provide the essential infrastructure for our growing roster of fleet customers."

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Wide-Spread High-Power Charging for Electric Vehicles Gets Closer

By Ed Pierce, Contributing Editor

Every day some 65,000 public buses travel the streets of our nation’s cities.

Local transit authorities operating these fleets are coming under increased pressure to control operating costs and at the same time improve the environment by reducing or eliminating their buses’ emissions.

One option many of them are considering is the use of electric buses because several bus manufactures produce them.

Kevin Fisher, Director of Truck Electrification Systems at Momentum Dynamics of Malvern, PA, believes his company has one of the best systems to help them reach these goals: high-power, automatic electric charging systems for battery-electric buses.

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eDriving Awarded Prestigious Prince Michael International Road Safety Award for Mentor

eDriving has been awarded a 2021 Prince Michael International Road Safety Award.

In a letter addressed from Kensington Palace to eDriving, His Royal Highness Prince Michael of Kent wrote: “I have been impressed by the valuable work your team at eDriving does to reduce risk, notably to those who drive for work.

"It is especially noteworthy to see how the company is able to develop and adapt programs for use in several different countries. Most impressive is the way in which you apply sound science to underpin your innovations.”

eDriving was selected for the award for its innovative digital driver safety app, MentorSM.

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
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5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
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Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
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Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
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Staying Ahead of Fuel Misuse and Problems
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Recent Posts
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  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
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  • Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
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ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
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‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
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AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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