Mergers Can Offer a Lot of Positives
Shlomo Crandus, CEO of Wheels-Donlen penned a great column for today’s issue explaining how there are a number of positive reasons for mergers, including “to increase client base and market share; create diversification in product offerings; and build economies of scale.” He also says that merging very different corporate cultures can be tricky, but points out how complementary and compatible the Wheels and Donlen cultures are.
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If the answer is yes, Fleet Management Weekly has a variety of effective and affordable options to help you reach fleet decisionmakers in the coming year. Just email me at [email protected] to ask for a proposal and/or set up a quick meeting to explore the best options for your organization.
Ted Roberts
President
Samsara Provides 360° Visibility into Safety Incidents with Launch of Camera Connector
Samsara just announced Camera Connector, a new product that connects side, rear, and interior vehicle camera feeds to Samsara’s Connected Operations Cloud.
By bringing cloud connectivity to third-party cameras for the first time, Camera Connector allows organizations to leverage existing vehicle camera investments to reduce safety incidents, protect against not-at-fault claims, and enhance the driver experience.
Companies across the commercial transportation industry, from long-haul trucking to field services to passenger transit, are at risk for high-cost incidents on the road, such as sideswiping and back-up collisions.
A Call to Action: Focusing on the Sales & Marketing Funnel Vision
By Ed Pierce, President of ITA Communications. Fleet.
The Sales Funnel is a proven representation of progress in the world of sales, and it is a common illustrative of the sales pipeline for management.
However, the funnel has been useful among marketers in depicting the advancement of marketing opportunities, too.
Curiously, there has been scant consideration of a Sales & Marketing Funnel beyond the basic four elements of customer relationship building -- Attention, Interest, Desire, and Action. Yet, in the world of B2B, it takes a combination of interacting sales and marketing tactics to drive sales. These functions are so closely related that they often instigate unwarranted confusion.
Booster Converts Thousands of Diesel Vehicles to Renewable Fuel
Booster announced it converted more than 90 of its diesel customers with close to 1200 vehicles to renewable fuels within the first month of its decarbonization initiative.
"The lack of clean energy infrastructure poses one of the greatest barriers to decarbonizing the transportation sector," said Frank Mycroft, CEO and co-founder of Booster. "Booster is offering a solution for customers who want to decarbonize affordably and sustainably but can't justify driving miles out of their way to do so."
How Modified Minivans Keep Those with Disabilities on the Move
When you drive your car, it feels great, doesn't it? Mark Whitehouse, a retired driving-rehab instructor believes everyone should have a chance at that feeling, even if vehicles need to be modified or people taught different ways to drive.
That's what driving rehab is: a combination of occupational therapy, doctors' input, modified vehicles, and specialized training so people who have physical or cognitive disabilities can get behind the wheel.
The financial aspect can be daunting. While a simple modification like a tri-pin steering device - which allows someone with diminished grip ability to use a steering wheel - might cost around $200, a full vehicle conversion could reach six figures. Insurance rarely covers such expenses, but manufacturer rebates and government programs can help.
Read the article at Car and Driver.
