A Call to Action: Account-Based Marketing Makes Messaging More Meaningful
By Ed Pierce, FMW Brand Acceleration
In this era of digital marketing, account-based marketing can deliver excellent branding and lead generation results.
However, the value of this customer-centric approach eludes many B2B organizations, including many in the fleet industry. The problem stems from the typical marketing and sales (or sales and marketing) structure.
While B2B marketing has been traditionally focused on identifying and communicating with “target markets” through appropriate media, messaging is usually based on an understanding of common needs.
In today’s effective integrated sales and marketing strategy, be sure to organize an integrated sales and marketing effort more tightly wound around a specific account.
Fleet Management Market to Hit USD 70 Billion by 2032
The fleet management market is expected to record a valuation of USD 70 billion by 2032, as reported in a research study by Global Market Insights Inc. The emergence of AI technology in fleet management systems is set to drive industry trends.
The fleet management market size from the vehicle tracking system segment is foreseen to showcase notable progress between 2023 and 2032. The segment growth is attributed to the surging need for fuel management and lower insurance costs.
California Tightens Rules on Vehicle Tracking, Fleet Management
Over the past several years, there has been a significant increase in the use of dashcam technology. These devices can be equipped with geolocation, AI, facial recognition, and other technologies.
Designed primarily to enhance driver safety and fleet management, privacy concerns are tapping the brakes on implementation in California. Governor Gavin Newsom signed a law, becoming effective January 1, 2023. that builds on other privacy protections in California. Combined, these laws prohibit the use of electronic tracking devices to determine the location or movement of a person.
Employers that choose to install such a device must provide notice to employees prior to monitoring with the device.
New Tax Credit a ‘Game Changer’ for Ford’s Commercial EVs: CEO
Ford CEO Jim Farley believes the new federal tax credits for electric vehicles created by the Inflation Reduction Act should have a "wide range of positive impacts" for the automaker, especially for its commercial vehicle division.
According to Farley, the addition of the commercial tax credit could increase demand from business owners who have been undecided about the switch to EVs. However, he also sees an inconvenience in that the upcoming credit may affect sales through November and December 2022 as a lot of customers "are going to wait until next year to order a Lightning Pro or an E-Transit."
J.D. Power: Collision-Intervention Technologies Among Most Problematic
Each year, the J.D. Power Initial Quality Study (IQS) surveys new-vehicle owners to uncover problems they’ve experienced during the first 90 days of ownership. One aspect of vehicle technology—advanced driver assistance systems (ADAS)—is particularly vexing to consumers.
The 2022 ADAS Quality and Satisfaction Study reveals that lane-departure warning systems, lane-keeping assistance systems, and forward automatic emergency braking have the most significant impact on respondents’ scores. Survey responses indicate that the alerts for these systems are often annoying and that the features work inconsistently or not at all.
