A Call to Action: The Keys to Effective Content Marketing
By Ed Pierce, Fleet Industry Marketer
As a regular “Call to Action” column reader, you have seen my oft-times mentions of investing in content marketing. It is the foundation of your marketing tactical calendar!
Yes, many professionals these days think of content marketing only in terms of a digital program, but “content” provides fodder for promotional and branding messaging in any marketing effort. Public relations, media relations, direct marketing, email marketing, sales presentations, seminars and webinars, and so on depend on strategic messaging.
Here are some characteristics of a compelling content marketing program to consider:
- Content should reinforce your company's "go-to" market strategy and brand.
Start by meeting with your organization's prospective content providers and leadership team to talk strategy. Understand the strategic plan, mission, core competencies, and the competitive marketplace. Then, collaboratively build a list of topics that consistently evoke key salient messages with a constant tone of voice and style. Keep things simple: focus on one major area and find new ways to drive a singular marketing or positioning point of view. Communicate and agree on the direction for promotion across all of your chosen channels. Then, track your progress in its delivery among the target audiences.
2020 FLEXY Award Nominations Now Open
As you know, the FLEXYs are a true fleet management industry award.
Every fleet management professional is welcome to submit an entry for the Fleet Excellence Awards, regardless of where their fleet is based in the world. Nominees are not required to be Members of NAFA Fleet Management Association and are not required to have a CAFM® certification. Further, there is no cost for submissions.
The Fleet Excellence Award winners are chosen from a blind voting process. FLEXY submissions depend solely on the quality of fleet-related accomplishments.
Each submission contains a summary of the registrant’s work in 500 words or less. Should the judges need more information, the registrant will be notified.
Winners will be honored at NAFA’s 2020 Institute & Expo. in Indianapolis, IN.
In-Car Displays of the Near Future: Holograms and Changeable Surface Textures
These infinitely cool interior technologies are just around the corner.
Continental 3D Lightfield Centerstack
"Flat was yesterday," proclaims the fact sheet explaining this new screen technology that Conti says will be rolling out in 2023. The screen uses liquid-crystal technology with LED backlighting, but the key to the 3D look is a diamond-like diffuser that sends that backlighting up through the LCD.
Funai Electric Holographic Touch Display
Japanese consumer electronics company Funai Electric showed a really cool holographic display that featured a screen mounted flush with the top of the instrument panel that, when viewed from the driver's seat position, appears to create a head-up display that hovers above the dash.
Read the article at Motor Trend
Driver Safety Microlessons for Today’s Adult Learners
Driving Dynamics offers micro lessons in driver safety training that are geared specifically toward the way people learn today.
Lidar Pioneer Velodyne Debuts $100 Auto Safety Sensor As Self-Driving Cars’ Pace To Market Slows
The Consumer Electronics Show has seen big announcements in self-driving car technology in recent years, but 2020’s edition of the sprawling tech extravaganza acknowledges an awareness that the timetable for widespread availability of robotaxis may be years longer than many advocates anticipated.
Velodyne debuted a $100 solid-state laser sensor at CES today, the Velabit, that the company thinks is ideal for auto safety-oriented ADAS, as well as drones and industrial robots.
“We are coming to a conclusion that the addition of the lidar into the vehicle, maybe two Velabits, will first and foremost enhance the reliability and availability of your basic ADAS functions like automatic emergency braking and lane-keep assist,” CEO Anand Gopalan, who was promoted to that position from chief technology officer late Monday, tells Forbes. “Even systems available today, using cameras and radar, become more reliable with lidar.”
Read the article at Forbes.
