By Ed Pierce, President of ITA Communications. Fleet.
I have been privileged to write this Fleet Management Weekly column for several years now, and I always invite readers to drop me a line with any marketing questions or suggestions.
I have gladly responded to individuals with the best answers to their questions, and I have learned from other expert marketers’ ideas.
In this column, I’d like to focus on several inquiries concerning news vs. promotion.
As marketers, it is easy for others in a business to assume that marketing is analogous to selling. We know that it’s more complex, but sometimes face stiff resistance to the complexity and subtleties of an effective marketing program.
Here is a great example of a challenge for marketers:
Seat belt use is at around 90 percent, according to the NHTSA, which is surprising or not depending on your view of humanity. Still, that means many who don’t use them, and, of crash deaths last year, over half of them were unbelted, The Wall Street Journal reports.
Across the U.S. last year, fatalities in which vehicle occupants were ejected rose 20% compared to 2019, and such deaths were higher among young men than other demographic groups
Sgt. Dan Silvia, who heads the traffic unit at the Jefferson County Sheriff’s Office in metro Denver, said he heard different excuses as he handed drivers $75 citations. “It’s usually, ‘I forgot,’” he said. But he said some drivers complained about the government telling them what to do, and one man vowed he would never wear a seat belt.
Read the article at MSN.
Electric vehicle chargers that are embedded into and flush with the sidewalk are now officially live for testing in the London Borough of Brent. The chargers have no permanent raised street furniture at the sidewalk edge.
Scottish startup company Trojan Energy – “flat and flush EV charging” – has designed the system for those without access to off-street parking, garages, or driveways, which is a major impediment for charging, not only in London, but in most cities around the world.
Fifteen flat EV chargers are installed in parallel from one electricity network connection, with power distributed across the chargers. The user inserts a personal lance into the charger, which then locks it in place. Once charged, the lance can be removed by key fob or smartphone and stored in the car.
Read the article at Electrek.
By: Fleet Management Weekly Editorial Staff
Fleet Management Weekly recently spoke with Scott Cornell, Vice Chair of the Transported Asset Protection Association (TAPA Americas) board of directors, to understand the different techniques cargo thieves are using and what transportation professionals can do to help mitigate the risk of theft.
Scott also serves as Transportation Lead, and Crime and Theft Specialist, at Travelers®, and he highlighted some of the latest trends affecting the industry.
FMW: We all know cargo theft is a problem for the transportation industry. How are thieves committing these crimes?
Scott Cornell: When we talk about cargo theft in transportation, there are two main buckets: straight theft and strategic theft.
Straight theft – when thieves steal cargo where it sits – is more common than strategic theft. For instance, thieves can take cargo directly from ports, warehouses or distribution centers, or even from a trailer sitting at a truck stop or staged in a lot before it’s ready for transit.
Strategic theft is a little more complex.
By Adam Danielson, Sales and Business Development Director
Data is abundant in the fleet industry and can be overwhelming.
There is data flowing to a fleet manager like an open firehose from many sources and in varying formats.
To make the data actionable a few things need to happen: automation, normalization, and aggregation.
Fleet managers need to consume several different types of data to create a holistic view of the driver and accomplish their driver safety goals.
When data collection is automated it is possible to collect from additional sources – the more sources of driver data that can be consumed, the clearer the view of the driver becomes. To accurately assess driver behavior and create a holistic view, multi-sourced, real-time data needs to be collected and automated.