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Valvoline Global Operations Unveils Revolutionary Motor Oil: Restore & Protect

Valvoline Global is proud to announce the global launch of its groundbreaking premium full synthetic motor oil, Restore & Protect. The first-of-its-kind innovation removes up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage.

This latest addition to the Valvoline product portfolio is a paradigm shift in motor oil performance and challenges traditional thinking about the category. With a history steeped in trust and innovation, Valvoline has consistently been at the forefront of the automotive lubricant category. Restore & Protect, with its revolutionary technology and unparalleled benefits, marks another milestone in a legacy of firsts that spans more than 150 years.

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Bridgestone, Webfleet Spur Fleet Electrification with First EV Services Platform

Bridgestone Mobility Solutions, the business of Bridgestone focused on data-driven mobility solutions including Europe’s leading fleet management solution Webfleet, announced the world’s first comprehensive EV Services Platform for fleets at CES® 2024 in Las Vegas.

Webfleet, Bridgestone’s globally trusted fleet management solution and launch partner for the EV Services Platform, will provide essential vehicle data insights that enhance the EV services provided by connected partners.

“As businesses across the world step up to cut carbon emissions, electrification is top of mind for many fleets,” said Taco Olthoff, EV Program Director, Bridgestone Mobility Solutions.

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Reindeer Auto Relocation Becomes Reindeer Logistics as the Company Expands its Services

Reindeer Auto Relocation is thrilled to announce its rebranding to Reindeer Logistics. This change comes on the heels of the Reindeer Premier Solutions (RPS) division launch, which will increase its service capabilities beyond vehicle transport.

“Reindeer has expanded the business to include so much more than vehicle relocation and our name should reflect that. We’re turning the page on our storied history to an exciting new one as the company evolves and grows with the changing demands of the market,” said Debbie Boyce, CEO of Reindeer Logistics.

The RPS division, a major part of this rebranding, is designed to elevate the customer experience beyond conventional transportation services. Reindeer aims to stand out as the ultimate end-to-end partner by customizing solutions for each client’s unique needs. Whether a client requests transport and services for one vehicle or 100, Reindeer will provide these solutions.

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Dave Bean Named Content Editor at Fleet Management Weekly

By Janice Sutton, Editor in Chief

Ted Roberts and I are delighted to announce that Dave Bean, formerly Associate Editor at Fleet Management Weekly, has been promoted to FMW’s newly created position of Content Editor.

Bringing with him an extensive background in the automotive market, Dave joined FMW in February 2022.

Ted Roberts said, “Not only is Dave smart, creative and an incredibly quick study, he’s also a breath of fresh air. This is a well-earned promotion.”

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Work Truck Solutions’ Annual Review Reveals Stable Demand for Commercial Vehicles

Work Truck Solutions has released its 2023 Annual Commercial Vehicle Market Analysis. Amid the dramatic shifts in inventory numbers, one element of the commentary has remained consistent: business owners continue to need and purchase commercial vehicles no matter the circumstances around them.

On-lot per dealer work truck inventory continued to grow, up 20.0% QoQ and a whopping 87.4% YoY, with Medium-Duty vehicles making up over half of the on-lot mix.

Work trucks and vans also carried higher price tags than last year, and total sales of new commercial vehicles increased significantly.

-via Globe Newswire

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
5 Ways FLD Helps Fleets Reduce Risk
5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
  • Gain Data-Driven Insights into Commercial Vehicle Market Trends at Executive Leadership Summit
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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