The Changing Face of Fleet Marketing
Ed Pierce has long been a familiar, highly respected and well-liked member of our fleet community. He has a wealth of fleet marketing credentials, so we were delighted to learn that he has opened the doors to his new marketing and communications firm, It's The Arts. Read more about Ed's up-to-the minute approach to fleet marketing in 'Marketing & Communications Solutions.'
Fleet Industry Mainstay Ed Pierce Opens Doors to Marketing and Communications Firm
Long-time fleet industry marketing professional, Ed Pierce, has opened the doors to a new marketing and communications firm, It’s The Arts. The company provides business-to-business branding, content marketing and communications services. Because of his long-time association with the fleet industry, which began in 1978 in support of Rollins Auto Leasing, Pierce intends to focus on integrated programs that effectively engage and influence targeted audiences of fleet operations and affiliated fleet companies.
“While today’s fleet managers may be using e-newsletters, email broadcasting, and even Sharepoint for communications, new content marketing and hyper-targeted messaging technologies will allow them to communicate fleet goals and strategies tailored to individuals’ needs rather than to just the segments’ needs,” notes Pierce.
How Merck Saved $30 Million by Revamping Global Fleet
Joe Carreira is Merck & Co., Inc.'s fleet manager for Europe, the Middle East and Africa, and was named 2012 International Fleet Manager of the Year. A much lauded fleet professional, Joe was a faculty member for NAFA’s 3rd Annual International Fleet Academy last fall.
We talked with him about Merck's global fleet operations and its need to change, to "optimize and harmonize," and in doing so, deliver $30 million of cost savings in just three years.
Why NAFA Chapter Meetings Are Beneficial
Julia McIver, Fleet Administrator for Horizon-Blue Cross Blue Shield of New Jersey, discusses some of the ways NAFA chapter meetings make her job a little bit easier -- including how fleet managers can communicate what they're doing to their bosses in the most positive & advantageous ways.
Can Taking an Asprin Calm Road Rage?
Congested roads, busy schedules, and idiots on the road are a fact of life. Road rage can escalate, to fatal extremes, very quickly.
Urban planners and neuroscientists have studied the external and internal factors that contribute to aggressive, reckless, and vengeful driving.
The car has been described as “like a second home,” almost an extension of the driver’s person. Therefore “motorists tend to respond to perceived threats in a territorial fashion.”
