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The Changing Face of Fleet Marketing

We ran into Joe Carreira, EMEA Fleet Manager at Merck & Co., Inc., at the NAFA International Fleet Academy last fall and were fascinated by his account of how Merck’s global fleet operation was charged with delivering significant cost savings to the company. You will want to read our interview with him in The Fleet Spot wherein Joe tells us how they managed to carve out a hefty $30 million in savings over the first three years.

Have you registered for AFLA’s webinar on how to use incentives to increase driver safety? It’s free for AFLA members and costs just $30 for non-members – and it’s a terrific and  always timely topic. Details: Thursday, February 20th, 2 PM CST, register here.

Drive Safety,

Janice Sutton

 

Feb 16, 2014
Fleet Industry Mainstay Ed Pierce Opens Doors to Marketing and Communications FirmDependability Falls 6% in 2011 MY: J.D. Power Study
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ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
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‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
CONFERENCES & WEBINARS
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

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