Highlights and Insights from Work Truck Week 2025!
Richard Mallek, Director of Business Development for vehicle remarketing pioneer FLD Remarketing, gives viewers a quick look at highlights and insights from fleet's biggest conference of the year, Work Truck Week 2025. Find out what people were talking about: what was hot (and what was not) and what Rich predicts for remarketing in the year ahead.
Tesla Now Offers Discounted Financing on Cybertruck as the Truck Turns out to be a Flop
Tesla claimed over 1 million reservations for the Cybertruck, and CEO Elon Musk said he could see Tesla producing 500,000 units per year.
The Cybertruck has now been in production for a year and a half, and it looks like Tesla would be lucky to sell about 10% of Musk’s goal of 500,000 units. The automaker doesn’t report Cybertruck sales, but it is estimated that Tesla delivered roughly 40,000 Cybertrucks in 2024, and it is expected to have even more issues selling the truck this year.
Musk himself said "We dug our own grave with the Cybertruck". In so many ways.
Sage Predictions and Winning Strategies
FMW’s Ted Roberts and Dave Bean returned from NTEA’s Work Truck Week 2025 full of praise for yet another outstanding conference. As did FLD’s Director of Business Development, Richard Mallek, who gives us his thoughts on the event and some predictions for the year ahead.
One of the issues concerning our industry has been the shortage of fleet maintenance technicians. So, when FMW interviewed Kevin Clark, Interim VP of Sales at Fleet Services by Cox Automotive, we were eager to learn about the company’s winning approach to these challenges.
In his monthly Call to Action column, fleet marketing expert Ed Pierce writes a terrific piece on how a combined branding and marketing strategy for B2B companies can produce leads and sales. Impressive!
Janice Sutton
Editor in Chief
Fleetio Expands Geotab Integration with Shop Network Add-In to Improve Maintenance Management
Fleetio announced the development of its first Map Add-In for Geotab’s MyGeotab platform, enhancing its integration with the connected vehicle provider. The add-in enables mutual customers to quickly direct drivers to preferred vendors within Fleetio’s Maintenance Shop Network without leaving MyGeotab.
"This new feature strengthens the connection between telematics and maintenance management, allowing fleets to make informed decisions without leaving their Geotab dashboard," said Stefano Daneri, Product Marketing Manager at Fleetio. "By integrating Fleetio’s Maintenance Shop Network, we’re enabling fleets to get back on the road quicker and eliminate the headaches associated with tracking and logging repairs."
RoadFlex Invests in Public Sector Fleet Education and Recognition, Reinforcing Commitment to Industry Excellence
RoadFlex, a leading solution provider of fuel risk management, is thrilled to take support for public sector fleets to the next level by partnering with NAFA Fleet Management Association (NAFA).
Roadflex’s enthusiastic sponsorship will uphold three key initiatives within NAFA: the NAFA 100 Best Fleets, the Tom Johnson Award, and Regional Sponsorships across all eight regions covered by NAFA.
RoadFlex is known for providing solutions that reflect a deep understanding of the unique needs of the public sector fleet industry. Partnership with NAFA underscores a commitment to putting that expertise to use to elevate the industry through education and recognition.
