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Technology Leadership Inspires the Extraordinary User Experience

By Jeofrey Bean

The success of people interacting with your technology is a critical part of the customer experience for your potential and existing customers. You can inspire people to go into the future with an extraordinary customer and user experience.

Putting the time, money and expertise up front to develop a pleasing IT user experience for people who interact with your technology gives people confidence and motivation to embrace the new. It is like a light, people will go to places in the future they would not see or understand if using the technology was a cumbersome and dark experience.

Tom Parham, is the Principal of Technology Leadership Services. He’s an accomplished Information Technology (IT) leader with experience at Deloitte Consulting, Genoptix and NBC Universal. – “If your newly developed IT based service dovetails with a known and desired need then you’ve got it easy. Produce it, market it, sell it.”

On the other hand, what if you have come up with something faster and better, but something nobody has been asking for or even yet imagined?

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ARI’s Bob Graham to Speak at the 20th Annual Conference of Automotive Remarketing

ARI® announced that Bob Graham, vice president of remarketing, will participate in a panel discussion at the 20th annual Conference of Automotive Remarketing planned for March 18-19 in Las Vegas, Nevada.

As chairman of the International Automotive Remarketing Association (IARA), Bob will draw upon his more than 40 years’ experience in remarketing to discuss the IARA’s position on significant trends that are having an impact on the remarketing industry – both today and in the future.

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North Carolina Amtrak Crash Renews Focus on Rail Crossing Safety

The drivers of an oversize truck and its escort vehicle had as long as 20 minutes to call an emergency number that could have stopped an Amtrak train that was bearing down on the North Carolina railroad crossing where the truck became stuck.

The emergency number was posted at the crossing and printed in materials both drivers should have possessed, and their training should have told them when to call it and where to find it.

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Say the Word: Voice Systems can Reduce Some Types of Distraction

It's hard to resist the temptation to do two things at once, even when one of those things is driving. To make multitasking easier and safer, automakers and technology companies have provided drivers with the ability to use voice commands to operate smartphones and infotainment systems.

Voice systems do help drivers keep their eyes on the road when compared with manual interfaces, but they don't eliminate visual distraction altogether, a new study by researchers from IIHS and the Massachusetts Institute of Technology's AgeLab shows.

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An Autonomous Car is Going Cross-Country for the First Time

On March 22, an autonomous car will set out from the Golden Gate Bridge toward New York for a 3,500-mile drive that, if all goes according to plan, will push robo-cars much closer to reality.

Audi’s taken its self-driving car from Silicon Valley to Las Vegas, Google’s racked up more than 700,000 autonomous miles, and Volvo’s preparing to put regular people in its robot-controlled vehicles.

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FLEET VIDEOS
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CRASH-FREE CULTURE®
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Distracted Driving Isn’t a Technology Problem—It’s a Human One
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Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
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Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
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Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
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IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
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Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
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What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
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How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
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TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
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CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
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NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
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WIFM is heading to NAFA!
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Join NAFA’s Free Fleet 101 Live Course

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