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Pain Point Interviews: Customers Know What They Don’t Need

Jeof Bean's monthly column, The Fleet Customer Experience, delves into the best practices for service design. But companies that are new to CX may wonder how to put this strategy into practice. So Fleet Management Weekly is pleased to introduce a new monthly column, The Fleet CX Toolkit, written by UX Strategist Wendy Eichenbaum. The articles will provide the next steps to implement and improve CX within a company. Each article will discuss a critical customer data point and introduce a tool to gather and analyze that data.

Pain Point Interviews are a quick, inexpensive, and powerful way to find out what is upsetting your customers the most. Then you can prioritize your development schedule to address the most pressing needs first.

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Fleet Leadership & Mentorship — Pay it Forward!

In just a couple of weeks, at the 2015 NAFA Institute & Expo in Orlando, the president’s gavel will be passed from Claude Masters, CAFM to Ruth Alfson, CAFM, and a new slate of officers will be introduced. It’s exciting, and we offer our congratulations to these very talented and dedicated fleet leaders.

In the March-April issue of NAFA’s publication Fleet Solutions, we thoroughly enjoyed reading about both Claude and Ruth, and then turned to another engaging article: “The Presidents of NAFA Fleet Management Association,” wherein Past Presidents of NAFA thoughtfully articulate the vital importance of strong leadership and mentorship to their careers.

Along the way, many of us have had the great and good fortune to have been mentored by a leader who has made a difference in our careers -- and our lives. If you would like that leader to be recognized in a future column, just send me a note and tell me a little about them (and you). I have a couple of my own.

Janice Sutton
Executive Editor

 

LeasePlan USA Recognized Once Again on Top Workplaces List

LeasePlan USA is pleased to announce that it has been selected as one of The Atlanta Journal-Constitution Top Workplaces for 2015.

"I am both excited and honored to be recognized on the 2015 Top Workplaces list for the fifth consecutive year,” said Mike Pitcher, president and CEO of LeasePlan USA. “Our employees are a top priority at LeasePlan. By providing the right tools for development and keeping engagement high, we’ll continue to deliver on our promise of making it easier to leaseplan.”

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Customer Intimacy and Customer Experience

AmeriFleet drivers are often the first face seen representing the fleet industry, and they're expected to get it right. And one important part of that is understanding who the customer is.

 

Negligent Entrustment: What It Is and How to Avoid It

By Randy Shadley, CAFM

This month’s column explores the importance of putting only qualified drivers behind the wheel of your company vehicles. Seems simple enough, right? Isn’t holding a driver’s license evidence enough that the driver has been deemed qualified by the government, and therefore the company can rely on that?

Unfortunately for unknowing fleet managers, there can be a huge disconnect between being licensed and being qualified to drive for company business.

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
5 Ways FLD Helps Fleets Reduce Risk
5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
  • IIHS Crashworthiness Tests Save Nearly 50,000 Lives Since Program’s Launch
  • Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
  • Right-To-Repair Is Already Rewriting What American Owners Are Allowed To Fix
  • New Guide from Utilimarc: Are You Replacing Vehicles at the Right Time?
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Launch of RoadFlex Direct Puts Fleets in Control of Their Fuel Data With a New Open API Platform
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • JD Power: New Vehicle Quality Scores Improve; Some Connectivity Issues
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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