A Call to Action — NAFA Marketing & Sales: It’s Late, It’s Late, It’s Late, But Not Too Late
The lyrics from “It’s Late” by Queen’s Brian May really fit the marketing challenge for fleet service and product providers headed to NAFA I&E next week: it is too late to realize all of the marketing value that comes from the industry’s biggest conference. But, it’s not too late to do the best job possible given that this is the eleventh hour.
Let’s approach the steps chronologically from April 6th onwards, keeping in mind that the term “marketing” in our B2B world revolves around your sales team.
April 6th: Have your sales team submit the names of all customers and prospects they should have contacted to see if they planned on attending. Did they set a time to meet at the booth (or elsewhere) and what is the sales objective of the get-together? If a sales rep has few or no customer or prospect meetings, why is he or she going? The same question should be asked of other company representatives because the value of NAFA is simply to win new business or retain existing business.
ARI to Demonstrate New and Updated Tech Offerings at the 2015 NAFA I&E
ARI its fleet and technology experts will be present at the NAFA Institute & Expo scheduled for April 14-17, 2015 in Orlando, Florida.
In Booth #801, expo attendees can talk with the company’s award-winning Information Technology team, who will be conducting demonstrations of the ARI insights® system’s recent upgrades.
This includes a new dashboard design that incorporates hundreds of new intuitive, visually-based widgets covering nearly every aspect of fleet management. These widgets transform all of a fleet’s data into simple, easy-to-interpret visual elements. Making the data easy to see and understand empowers the user to make smarter, faster data-based decisions about their fleet and helps them to spot and resolve issues more quickly than ever before.
Time to Look at Plug-In and Fuel Cell Vehicles?
Plug-in and fuel cell vehicles are here to stay - and they have a proven track record with fleets. Maybe it's time to start looking at the possibilities.
Is Your Commute Bad for You?
The average American commute to work lasts 25 minutes, according to U.S. Census data, but many workers travel far above and beyond that number. In Los Angeles, drivers spend an average of 90 hours a year stuck in traffic alone, and employees in New York City spend an average of 48 minutes a day getting to their jobs, often switching trains or busses along the way.
Commuting is rarely anyone's favorite time of day, but it can be more than just an inconvenience: All those hours spent in home-work limbo can have physical and mental health implications, as well. Here are five ways your car, train, or bus ride to the office can affect your well being, plus what to do about it.
Six Navigation Features To Look For In Your Next Car
From in-car Wi-Fi to semi-autonomous driving, technology is quickly transforming the driving experience. The first flowering of in-dash technology beyond simply audio features was navigation, starting in the mid-90s. And it’s an aspect of car tech that’s benefiting the most from connectivity and the rapid evolution in the space.
While streaming music via Pandora and using adaptive cruise control can take away some of the monotony of a daily commute or long road trip, directional tools like knowing where you’re going or where to park at your destination, or where to eat or even where to find emergency services if you need them are examples of essential features benefiting from recent innovation in car technology.
