Element Announces New US Fleet Management Sales Leaders
Element Financial Corporation today announced new US commercial sales leaders for its Fleet Management business, bringing together employees from the recent acquisition of GE’s U.S. Fleet Services business and Element’s existing fleet management sales team.
“The new Element fleet management team in the US has drawn together recognized leaders from across this industry” said Jon Parker, chief commercial officer for Fleet Management in North America."
Improve Customer Retention and Loyalty – Segment Customers by Experience
By Jeofrey Bean
To Improve customer retention and loyalty you must aim for THE HOLY GRAIL of customer experience.
Do this by purposefully creating a customer experience that goes beyond traditional customer service and customer satisfaction. Segment customers by experience creates with the measurable goal of creating active advocates for your business. Customer experience leaders consider: What should the customer experience be? and then consciously creates a complete experience to answer that question.
But one size (or one experience) doesn’t fit all. Segments or groups of customers may require different experiences. If your company can tailor the customer experience to a variety of customer segments, it will be on track to providing every customer with a great experience and increasing your percentage of active advocates.
Fleet Logistics Appoints New Chief Commercial Officer
Fleet Logistics has appointed Dr Gianni Granata as Chief Commercial Officer, replacing Vinzenz Pflanz who is leaving the company to take up a new role as Chief Sales Officer for Sixt Leasing in Germany.
Dr Granata, 51, is a graduate of the Milan School of Economics where he specialized in marketing. He has spent all his professional life in the automotive industry and has been with Fleet Logistics for nine years.
A Long, Exciting Career in Remarketing
ARI’s Bob Graham has had a long, successful career in remarketing, and he has seen a lot of changes along the way.
How Insight Drives Global Fleet Management Value
By Reinier Willems, International Marketing Director, LeasePlan International
The day-to-day basics of managing hundreds, or even thousands, of vehicles and drivers are very demanding. That can mean opportunities for adding value are frequently overlooked, either because they’re not noticed, or because there simply isn’t enough time in the day to even consider them.
But what if you could easily access real fleet and market insights – to take the guesswork out of managing a global fleet and start really improving your operations?
