NAFA’s EFMS Seminar Touts Powerful All-New Format and Features
Register Now! Early Bird Savings End on February 5th!
The fleet profession can be daunting for those who are new to the industry. With an all-new focus on the 11 Essential Elements of fleet and a highly experienced forum of experts, NAFA’s Essentials of Fleet Management Seminar (EFMS) brings together a comprehensive perspective/picture of what a fleet manager does, and provides the education to do it even better.
The EFMS event on February 23-25, 2016, in Dallas-Fort Worth, Texas is the only live-in-person seminar scheduled for 2016.
Despite Plenty of Anti-Sleep Gadgets, Truckers Still Fall Asleep at the Wheel
In the middle of the night in June, 2011, Anthony Dedrick could barely keep awake while driving his freight truck from South Dakota to Los Angeles.
He worried about meeting his fast-approaching deadline. He drove 11 hours straight the day before, and though he tried to sleep he managed only to get in a few hours. He finished his last cup of coffee, kept the air conditioning on and bought No-Doz—anything that would keep him awake. He was tired, and he knew it.
Toyota Eyes Satellite Antennas for Data-Hungry Connected Cars
Of all the high-tech, luxury-inducing features available in today’s cars, one of the most popular is a 4G LTE connection that can turn any vehicle into a rolling hotspot. After all, consumers are always demanding more from their data.
Navigation systems offer increasingly detailed information, backseat entertainment systems pioneer new ways to keep the kids quiet, and with systems like Android Auto and Apple CarPlay, portable devices need to deliver ever more information.
And The Winner Is…A/B Testing Your CX
By Wendy Eichenbaum
A/B testing is an effective and cost-efficient way to test new ideas in order to create a better customer experience and meet your metrics, but you must consider this data in the overall customer experience.
Back in 2007, a presidential campaign experimented with different versions of the main image and button label on the campaign website’s splash page. They ran a multivariate experiment, showing different combinations of 6 main image and 4 button label options, a total of 24 combinations.
Each visitor randomly saw a different combination, and the site tracked if users signed up.
The winning combination had a sign up rate of 11.6%, compared with the original version, which had a 8.26% rate. That was a 40.6% improvement, which the campaign calculated yielded an additional 2,880,000 email addresses, and those addresses led to an additional $60 million in donations.
Pretty impressive for one image and button label.
Goal #1: Helping Drivers Avoid Dangerous Situations
Driving Dynamics has pioneered a curriculum based around the One Second Advantage, which allows drivers to see farther ahead and identify potential problems. And now, their Level 2 courses are taking driver training a step further.
