A Call to Action: Redux, Preparing for a Successful NAFA I&E
By Ed Pierce, Fleet Industry Marketer
In the April 7, 2015 edition of the Fleet Management Weekly e-newsletter, I summarized the steps necessary to ensure success at the fleet industry’s biggest exhibition event – the NAFA I&E.
Entitled “It’s Not Too late,” the article made clear that the preliminary work needs to start well before the conference!
Here is a more complete chronology of the “best practices” NAFA I&E exhibitors should adopt every year.
READ MORE to learn, step-by-step, the actions you can take to fully realize the marketing value of NAFA I&E — the industry’s biggest conference.
Safety Advocates Kick Off “My Car Does What?” Campaign
The Chicago-based National Safety Council is teaming with vehicle licensing bureaus across the United States to educate consumers about new safety technology such as systems that alert drivers when another car has crept into their blind spot or the application of anti-lock brakes.
Deborah Hersman, president and CEO of the National Safety Council, who is spearheading the council’s “My Car Does What?” campaign, told the Automotive Press Association, that the new technology has the potential to make driving safer, but many motorists are unsure or unfamiliar with it.
This Time, No Sweat Over Hot Fleet Sales
Ford Motor Co. and Fiat Chrysler both had their best February for U.S. sales since 2006, and Nissan North America posted its highest market share for any month ever. Meanwhile, General Motors is on pace to lose share for a fifth consecutive year.
For all four companies, the explanation largely comes down to one word: fleet.
GM's fleet deliveries dropped 24 percent last month, resulting in a 1.5 percent drop in the company's overall sales. In contrast, FCA's fleet sales surged 39 percent, Ford's jumped 42 percent, and Nissan's soared 54 percent.
Springing Forward
Spring is nearly upon us, and things are kicking into high gear here at FMW - and here are just a few highlights from this issue:
Fleet Management Weekly is proud to be a media sponsor of Driveless: The Business of Autonomous Vehicles, which will be held on March 22-23 at the San Francisco Airport Crowne Plaza. Register through us, and you’ll get a discount!
FLEXY Awards finalists were just announced, and we’ll be thrilled to see who the winners are at NAFA I&E next month!
Goals are vital for motivating employees and monitoring their performance, and Mike Cieri offers a few simple tips that can be game-changers.
Enjoy this issue and check in with FleetManagementWeekly.com for daily updates.
Ted Roberts
President / Chief Content Officer
Why More Than 1 Million Americans Have Died in Car Crashes Since 1990
Mayhem on America’s highways has taken the lives of just over 1 million people since 1990, a level of decimation that has gotten far less attention than the approximately 659,000 people struck down by AIDS since it began garnering headlines in the 1980s.
People have been dying on the roads ever since 1899, when Henry Hale Bliss was killed by a taxicab as he stepped off a streetcar at West 74th Street and Central Park West in New York. He is on record as the victim of the first traffic-related death in U.S. history. But these days, traffic fatalities generally are big news only when several people are killed in a crash.
The reasons about 90 people die in vehicle crashes every day — and that the number of deaths appears to be increasing — are described in a new survey scheduled to be released Thursday by the AAA Foundation for Traffic Safety.
