An Anniversary to Remember!
We are two weeks away from the start of NAFA Institute & Expo, celebrating its Diamond Anniversary in beautiful Tampa. NAFA is offering an agenda filled with superb educational sessions and outstanding networking opportunities -- so much to enjoy at this year’s conference of fleet professionals from all over the world. There is still time to register.
NAFA has some exciting events planned this year for the Expo, where our industry suppliers show off their newest products. If you are an exhibitor or fleet supplier at the conference, Ed Pierce’s handy ‘Checklist for Exhibitors: How to Get the Most Out of NAFA I&E’ is a must-read.
Be sure and check in with FleetManagementWeekly.com for daily updates!
Janice Sutton
Editor in Chief
ARI Accident Dashboard® Unveils Accident Trends in Company Fleets
Accidents happen. And though they can be messy, at least understanding their impact on a fleet is now easier than ever.
ARI has unveiled a new Accident Dashboard in its ARI insights® portal designed to allow fleet managers to easily see the impact accidents have had on a company’s bottom line and identify trends and patterns that might suggest additional training is needed or other changes should be made in order to prevent accidents.
Available to current ARI clients in the United States and Canada on the ARI Accident Management program, the Accident Dashboard details accident-related data across an entire fleet through easy-to-understand charts and graphs.
A Call to Action: Integrated Marketing Establishes a Singular Position Using Multiple Channels
By Ed Pierce, Fleet Industry Marketer
An “integrated marketing plan” sounds like the natural result of a sound business process. Why wouldn’t a fleet provider’s marketing plan integrate all of the tactics in support of one set of goals?
Specifically, it makes sense that a company should use more than one medium to distribute a singular marketing message. A plan comprising different promotional methods ought to be designed so that each method reinforces the others. And, when there are multiple messages, distributed through multiple channels, they should relate to each other in support of an over-arching strategy.
Despite the methodical intent, however, many companies’ plans still suffer from marketing fragmentation. Since there are so many different marketing options available in today’s world, many companies find it difficult to select which media best fit their advertising and marketing needs. Then, they muddy the message in an attempt to address different targeted audiences.
‘I’m sorry. I was texting,’ Driver Told Witness After Collision with Church Bus that Killed 13
The driver of a pickup truck that collided with a church minibus in rural Texas, killing 13 people, apologized after the crash and acknowledged he had been texting while driving, a witness said Friday.
Jody Kuchler told The Associated Press he was driving behind the truck and had seen it moving erratically prior to the Wednesday collision on a two-lane road about 75 miles west of San Antonio,near the town of Concan. Kuchler said the truck had crossed the center line several times while he followed it.
"He kept going off the road and into oncoming traffic and he just kept doing that," said Kuchler, who followed the truck for at least 15 minutes.
You May Not Live Long Enough to Ride a Driverless Car
With all of the buzz from companies like BMW, Google and Tesla, it’s easy to get the impression that autonomous vehicles will be hitting the roads any day now, with an estimated 10 million self-driving cars shuttling passengers across the country by 2020.
However, in just the past few days, Uber ended up suspending and then slowly relaunching their self-driving car program after a high-impact crash.
Not the most promising start to a driverless future that is supposed to be a mere three years away.
