Selling Beliefs
By Susan A. Lund, President of MR3
Selling is a lot like driving. People have beliefs that shape their behavior. We have beliefs about driving and beliefs about selling.
When we have false beliefs people spin their wheels. They become busy with activity, but not productivity. Sound familiar?
As we discussed, beliefs are what we know to be true, however when we don’t have the facts, sometimes we adopt beliefs that are not true. What I call false beliefs. Since beliefs shape our behaviors and thoughts, when we have false beliefs, people internalize those false beliefs with the words, “I can’t.” When that happens, you limit your selling potential.
Let’s talk about another false belief that will limit your selling potential and success.
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