If conferences and trade shows are strictly a marketing function, the true value of the events will never be satisfactory
By Ed Pierce, Fleet Industry Marketer
With the fleet-related conference season getting underway again, this is a good time to ask the question: “Why do so many companies consider trade shows and conferences as marketing events?” As a marketing professional, I love nothing more than to have a strong presence at a show – the largest booth, located by the front door, with some phantasmagoric draw that has plenty of stopping power. Giveaways, drawings, coffee…whatever it takes to have a large crowd in the booth.
If we’re really good, there will be a ton of leads, too.
Today's issue features an excellent article from Art Liggio on how cell phone usage while driving causes "inattention blindness." Simply stated, this refers to a person’s inability to perceive things which are in plain sight because the brain has prioritized and assigned its processing capacity elsewhere.
We've also got a thoughtful, inspiring article from Laura Jozwiak on The Power of Unexpected Service. In this piece, Laura talks about how a little bit of extra effort and a little bit of extra time can make all the difference in the world -- in just about everything we do.
Enjoy today's issue, and be sure to check FleetManagementWeekly.com for daily updates.
Ted Roberts
President and Chief Content Officer
Newly appointed CEO Jeffrey Schlesinger will lead LeasePlan USA as it sets its sights on the future
LeasePlan USA announces Jeffrey Schlesinger as the company’s new president and chief executive officer. He comes to LeasePlan with 30 years of financial services experience, the last eight years in fleet industry leadership.
Schlesinger joins LeasePlan as the company releases strong annual results for 2016, marked by a 7 percent year-on-year increase in underlying net result. LeasePlan has also announced plans to unlock the full potential of the global group and deliver more value for customers.
Driving Dynamics Celebrates 30 Years of Excellence Committed to Fleet Driver Safety
“This is a very exciting time for Driving Dynamics. The company has a rich and solid history of integrity and commitment to delivering the highest quality driver safety training programs. It is this foundation that’s positioned Driving Dynamics to look to the future, evolve as an organization, offer new and innovative solutions and reach expanded audiences,” said Art Liggio, Driving Dynamics president.
Fresh off another victory for the new Chevrolet Bolt EV – which was named the car of the year by syndicated TV show Motor Week – General Motors is exploring options for adding still more battery-electric models to its line-up.
The electric crossover has garnered a series of awards since its launch late last year, including North American Car of the Year.