10 Best Automotive Technologies of 2019
New car buyers would do well to spend less time looking under the hood and more examining all the technology in the car.
Of course, the powertrain still matters, but more important is how the driver and vehicle occupants interact with today’s increasingly sophisticated automobiles. That's why we've come up with our 10 Best Automotive Technologies of 2019.
These are the things to look for when buying a new car this year. You may not find them all useful, but regardless of price point it shouldn't be too difficult to find a vehicle that has most of them.
Read the article at Kelly Blue Book.
A Multitude of Ways to Train Drivers Not to Put Themselves at Risk
Driving Dynamics has long been known for its behind-the-wheel driver safety training, but they also provide a full range of online training programs that effectively teach drivers not to put themselves at risk.
NTSB Issues 2019 – 2020 Most Wanted List of Transportation Safety Improvements
National Transportation Safety Board (NTSB)
First issued in 1990, the NTSB Most Wanted List of Transportation Safety Improvements serves as the agency’s primary advocacy tool to help save lives, prevent injuries, and reduce property damage resulting from transportation accidents.
“The 2019 – 2020 Most Wanted List advocates for 46 specific safety recommendations that can and should be implemented during these next two years,” said NTSB Chairman Robert Sumwalt. “It also features broad, longstanding safety issues that still threaten the traveling public.
Read the article at National Transportation Safety Board (NTSB).
Future Promises, Future Threats
I confess that I wasn’t up to speed on edge computing, but that was before I read John Wysseier’s fascinating article Edge Computing: The Next Step in the Evolution of Digital Computing. Edge computing will be critical to the transition to fully self-driving cars and trucks.
FMW editor Andrew Boada writes about a sinister threat that is on track to worsen: automotive cyber attacks. He notes that Internet and mobile phone systems are being used to launch attacks from as far away as another country! Think of what this could mean to fleets.
Information like this makes it even more compelling that we keep abreast of emerging trends in our industry. And there is no better place to do that than at NAFA's upcoming Institute & Expo.
Janice Sutton
Editor in Chief
A Call to Action: The Difference Between B2B Demand Generation vs. Lead Generation
By Ed Pierce, Fleet Industry Marketer
Marketing success in many fields still revolves around many indirect success measures – share of voice, cost per impression, share of impressions, and in the digital age, number of followers, website traffic, website interactions, and so on.
Yet, B2B marketing must measure success in more direct terms – revolving around sales success.
During my fleet B2B marketing career, I’ve worked hard to plan and implement marketing programs tied to sales and executive teams. Many times, they use the terms demand gen and lead gen interchangeably, but there are significant differences that marketing leaders should understand.
