A Call to Action: ‘Don’t Stop Thinking About Tomorrow’
By Ed Pierce, Fleet Industry Marketer
Yes, the headline is borrowed from Lindsey Buckingham of Fleetwood Mac, but its direct and anthemic direction should be “A Call to Action” for every B2B business even as the pandemic brings everything around us to a grinding halt.
Like any marketing professional, I believe that focused communications that serves customers’ needs is always welcome —good times or bad. Knowing your customer, prospects, competition, and their environmental conditions can help you frame that messaging.
During COVID-19, that message must bring reassurance and speak about preparing for tomorrow. It must be delivered in innovative ways, too, virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming and other forms of online engagement.
Critics: Auto Insurance Companies Need to Double Refunds to Consumers
Americans are filing for unemployment benefits at levels never seen before, struggling to keep up with their bills. Some segments are working with consumers to make things easier, but critics charged today that auto insurers are not doing enough to help.
More than 80% of the nation’s auto insurance companies are offering cuts in rates, dividend or credits toward future payments, amounting to about $6.5 billion in some form of compensation.
However, the Consumer Federation of America and the Center for Economic Justice alleged during a conference call today that figure is only a “good start,” and the industry is still overcharging customers, who should be seeing their monthly premiums drop by at least 40%, which means that $6.5 billion may need to more than double.
Read the article at Detroit Bureau
Driver Safety, Insurance Premiums and Cost of Risk
SpeedGauge offers simple tools to help drivers improve so that you can control the direct and indirect costs of risk. That’s good news because it’s pretty much inevitable that all sorts of data points being collected on driver behavior will be used to determine insurance premiums.
Behavior-Based Driver Training Drives Positive Outcomes
Driving Dynamics offers effective behavior-based driver training that utilizes global assessment tools and tried-and-true coaching strategies.
Auto Insurers Are Offering Discounts Amid The Pandemic.
With most Americans under stay-at-home orders due to the coronavirus outbreak, the roads are quieter – and safer – than usual.
So why should you keep paying your regular auto insurance premium? Many insurers have a perhaps surprising answer to that question: You shouldn’t.
Allstate announced this week that it would slash April and May’s premiums for its customers by 15%. “They can have it on their credit card or they can put it in their checking account,” Allstate CEO Thomas Wilson told CNBC on Tuesday. Meanwhile, American Family Insurance said it will return $50 to its customers, per vehicle.
Read the article at CNBC.
