COVID Underscores the Value of Organizational Health and Safety
By Teri Snow, CSP, CEO of Snow Advisory, LLC and eDriving’s EHS&S “Guru”
Occupational health and safety has come a long way.
There once was a time when workplaces did not have any sanitation standards. Now, we not only regulate unseen toxins but we are also better prepared to fight unseen hazards to our health like COVID-19.
Workplace safety has evolved and will continue to evolve over time. As many businesses struggle to keep up with the ever-changing requirements to protect against the pandemic there is also a need to maintain focus on addressing the organization’s Health and Safety Compliance Obligations.
Ever heard the term “Never Let a Good Crisis go to Waste”?
A Call to Action: An Account-Based Marketing Primer for Fleet Service Providers
The pandemic has sped the need for fleet service providers to find more effective means of winning and keeping business in a digital business world. Account-based marketing moves beyond disparate lead generation, sales, customer service, and account management programs to deliver a winning strategy for the entire customer relationship journey.
By Ed Pierce, ITA Communications. Fleet
The steady pace towards digital marketing experiences for fleet service providers has become a raging torrent thanks to the COVID pandemic. For almost a year, relationships -- including sales, customer service, and account management -- have come to rely on digital communication whether they wanted to or not.
Suddenly, B2B organizations wishing to keep up with buyers, proactively support rapidly-changing business conditions, and stay competitive must shift from a lead-centric mentality to an account-centric mentality in order to win and nurture high-value accounts.
Here’s One Simple Tip for Faster, Safer Winter Driving
Ready for the one genius tip that will make you a better winter driver? Here it is: Look where you want to go.
Yep—that's it. It's so simple, and so effective, that every pro driver does it. But it's so unintuitive that you have to practice to get it right.
When the most urgent threat to your bodily safety and insurance premium is the car ahead of you or a guardrail, you watch that thing. But when you’re at speed, you involuntarily direct yourself towards wherever you’re focused. It’s formally known as target fixation, a term you’ll see in literature for fighter pilots and motorcycle racers.
Read the article at Popular Mechanics.
The Six-Step B2B Marketing Audit
A B2B Sales-Support Marketing Audit can help rebuild your program to achieve growth
while ensuring a much higher degree of resource efficiency – dollars and human.It can also uncover opportunities to further accelerate sales and marketing results and take a business to the next level.
NAFA Goes Virtual
As an organization, NAFA has gone entirely virtual, which is better for member services and for overall efficiency.
