A Call to Action: All the Ways Fleet Industry Marketers Can Enable Sales & Earn Thought Leadership
By Ed Pierce, FMW Brand Acceleration
Last month, we reviewed some of the ways fleet marketers can help a fleet service or product provider’s sales team close more deals by generating qualified leads and providing them with the information and tools they need to effectively engage with those leads.
Now let’s review strategies for Sales Enablement and Thought Leadership. There are several ways B2B marketing can support sales enablement for the sales team. Effective B2B marketing can provide the sales team with the necessary tools and insights to engage with potential customers effectively and close more deals.
B2B marketing can play a crucial role in helping a company effectively implement a thought leadership program.
Tesla’s NACS Connector Gains Support From Other Companies
Following the announcement that both Ford and GM will adopt Tesla’s NACS connector in future electric vehicles in North America, EV charging companies have announced that they, too, will support the connector.
No other automaker has announced support since GM yet, but as expected, charging station companies are quickly jumping on board. ChargePoint is the latest to say that it will soon have NACS connectors on its DC fast-chargers. More companies are expected to make similar announcements in the coming days.
Mentor Rewards: Can Incentives Help Us Drive More Safely?
By Ed Dubens, CEO/Founder of eDriving
In this exploration we delve into the realm of tailored rewards and incentive programs, designed to motivate and help drivers focus on the driving task while developing an evolved set of defensive driving behaviors and habits behind the wheel.
Mentor’s newly released Rewards Program provides a variety of incentives that help organizations recognize drivers that remain crash-free, incident-free, injury-free, license violation-free, and compliant with safe driving behaviors.
The Power of AI and Market Data in Transforming the Automotive Industry
Artificial intelligence in the auto industry encompasses a range of use cases: autonomous vehicles, advanced driver assistance systems, predictive maintenance, supply chain optimization, and more.
Market data includes information on vehicle sales, market share, pricing, customer demographics, emerging technologies, regulatory changes, and global market trends. Vehicle apps and software developers can create more personalized, efficient, and customized applications.
Dealerships gain valuable insights into customer preferences and buying behaviors, allowing for personalized marketing campaigns and targeted advertisements.
Report: Tesla Autopilot Behind More Crashes
By Sean Tucker, kbb.com
Tesla’s controversial Autopilot driver assistance system has been involved in 736 crashes since 2019, the Washington Post reports. A similar report published last summer found fewer than 300 such crashes.
Tesla has marketed the systems aggressively, making some misleading claims. In 2016, the company released a video allegedly showing a car using Autopilot to navigate traffic lights.
“Tesla is having more severe — and fatal — crashes than people in a normal data set,” former NHTSA senior safety adviser Missy Cummings told the Post.
