Why ‘Upsourcing’ Fleet Marketing Services Makes Sense
By Hannah Lamont-Schonely, Inertia Public Relations
Though it may not be an official term in the dictionary, ‘Upsourcing’ is the best way to define how your business can exceed expectations and take them to the next level.
Consider putting outsourcing on the back burner and turning up the ‘upsourcing’ heat. There are advantages to bringing on an existing marketing team.
FMW Brand Acceleration is the first fleet industry-only marketing team and the only ‘upsourced’ solution for any fleet services provider looking to build a brand and generate more leads.
Ford Pro’s Flashy New Chargers Are Specifically Designed For Commercial EV Fleets
To help its fleet customers stay charged, Ford Pro announced a line of commercial vehicle chargers designed to work with its existing telematics and charging software. Ford Pro’s AC charger gets a load of goodies that make powering an electric fleet much more convenient.
It’s capable of operating in temperature extremes as cold as -40 Fahrenheit and as hot as 122 degrees, and the charger can throttle itself if it detects overheating. An RFID reader enables user management and security, and the system integrates with Ford Pro telematics software to provide vehicle tracking data.
National Safety Council Calls for All Road Users to Be Safe Over Labor Day
Analysis by the National Safety Council shows 455 people may lose their life in a preventable traffic crash over this year's Labor Day holiday weekend, which kicks off Friday, Sept. 1 at 6 p.m. and extends through 11:59 p.m. on Monday, Sept. 4.
"Labor Day weekend is a time to step back from our busy lives, relax and enjoy being with our loved ones, if we're so fortunate. But that can too easily be stripped away," said Mark Chung, executive vice president of roadway practice at NSC. "Preventable roadway crashes are still at exceedingly high levels, and every fatality statistic represents a lost family member, friend, loved one, colleague and community member. As a country, we must work together to collectively change behaviors and invest in infrastructure that promotes safe travel to save lives."
Sounding Boards
I have always believed that one of the very best things about our fleet community is our willingness to share our knowledge with others. In this week’s WIFM profile with Cummins’ Linda Banks, she sums it up beautifully, “When I have doubts, I have sounding boards which sometimes make me realize I was on the right track or sometimes it made me realize I needed to expand my vision, ideals, goals.”
You will have a wealth of opportunities to expand your vision, ideals, and goals at the upcoming AFLA Conference – October 2-5 in Palm Desert, CA. It is networking nirvana paired with outstanding education sessions and speakers. There is still time to register.
Don’t miss Ed Dubens’ superb article about managing driver fatigue. The stakes are significant, and eDriving has some solid solutions.
Janice Sutton
Editor in Chief
Expertise for the Top Compliance Challenges – Coffee with Compliance
Join Wheel’s Bob Gonke, Assistant Vice President of Client Management, and Natalie Beach, Senior Director of Compliance Services for Wheels, as they dive deep into vehicle fleet compliance. In this video, they cover:
- The lingering effects of COVID on DMV operations.
- The exciting future of digitization in the compliance landscape.
- Top challenges faced today and tips to overcome them.
