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What Ford’s CEO Says About its Electric Vehicle Plans

Ford's F-150 pickup truck is the bestselling vehicle in America, and it has been for decades. Now the company has ambitious plans to go electric, but how ambitious, exactly? Well, that's been changing. Ford CEO Jim Farley spoke to NPR last week with an update on the company's plans.

"We're losing billions on our EV business. But what I found is that people who go electric don't go back. And so the first people who buy our first-generation electrics are going to be the first people to buy our second-generation electrics," Farley said.

Ford says those second generation electrics will be simpler to build. They'll have more affordable batteries, so they'll actually be profitable.

via NPR

 

Connected Vehicle Technology Is Becoming Key Selling Point for Battery Electric Vehicle Adoption

New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent.

“There has been a notable shift in what new-car buyers want in a BEV, and state-of-the-art technology is rising in importance,” said Ben Lundin, insights director with Escalent’s Automotive & Mobility practice. “We’ve seen this trend blossom since launching our EVForward study in 2020, and as a result, we’ve updated our EVForward algorithms to reflect technological appetite, instead of environmentalism, as a key driver of BEV intention for future EV buyers.”

READ MORE

 

NAFA Announces Winners of 2023 Green Fleet Awards

NAFA Fleet Management Association announces the winners of its 16th Annual Green Fleet Awards.

These awards honor organizations that have demonstrated a remarkable commitment to reducing their environmental impact by prioritizing innovative fleet sustainability initiatives.

Top honors are awarded to the City of Phoenix, AZ for its strong dedication to green fleet practices, demonstrating how proactive measures can lead to a more sustainable urban landscape.

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Survey of Fleet Operator Interest in MRM Systems and Services 2023-24 Edition

C.J. Driscoll & Associates has released a new multi-client marketing research study.

The 2023-24 Survey of Fleet Operator Interest in MRM Systems and Services assesses fleet operator interest in GPS fleet and asset management systems, video-based driver behavior management systems, and solutions for managing mobile workers equipped with handsets or other portable devices. The study also assesses use and satisfaction with MRM solutions among large and small fleets in a wide range of categories.

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NETS Free Webinar: ‘What Drivers Want’ Report Results

The recently published '2022-2023 CCJ What Drivers Want Report' can provide the insight you need into the opinions and needs of today’s drivers. In an upcoming free webinar on August 17, 2pm EDT, we’ll review the highlights of the report.

You don’t want to miss the coach’s summary at the end! Register today!

READ MORE

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
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5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
  • National Safety Council Projects Increased Traffic Crash Risk during Fourth of July Weekend
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ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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