Ford's F-150 pickup truck is the bestselling vehicle in America, and it has been for decades. Now the company has ambitious plans to go electric, but how ambitious, exactly? Well, that's been changing. Ford CEO Jim Farley spoke to NPR last week with an update on the company's plans.
"We're losing billions on our EV business. But what I found is that people who go electric don't go back. And so the first people who buy our first-generation electrics are going to be the first people to buy our second-generation electrics," Farley said.
Ford says those second generation electrics will be simpler to build. They'll have more affordable batteries, so they'll actually be profitable.
New-car buyer appetites for battery electric vehicles (BEVs) are evolving and connected vehicle technology is becoming a key selling point for BEV adoption, according to new study findings from Escalent.
“There has been a notable shift in what new-car buyers want in a BEV, and state-of-the-art technology is rising in importance,” said Ben Lundin, insights director with Escalent’s Automotive & Mobility practice. “We’ve seen this trend blossom since launching our EVForward study in 2020, and as a result, we’ve updated our EVForward algorithms to reflect technological appetite, instead of environmentalism, as a key driver of BEV intention for future EV buyers.”
NAFA Fleet Management Association announces the winners of its 16th Annual Green Fleet Awards.
These awards honor organizations that have demonstrated a remarkable commitment to reducing their environmental impact by prioritizing innovative fleet sustainability initiatives.
Top honors are awarded to the City of Phoenix, AZ for its strong dedication to green fleet practices, demonstrating how proactive measures can lead to a more sustainable urban landscape.
C.J. Driscoll & Associates has released a new multi-client marketing research study.
The 2023-24 Survey of Fleet Operator Interest in MRM Systems and Services assesses fleet operator interest in GPS fleet and asset management systems, video-based driver behavior management systems, and solutions for managing mobile workers equipped with handsets or other portable devices. The study also assesses use and satisfaction with MRM solutions among large and small fleets in a wide range of categories.
The recently published '2022-2023 CCJ What Drivers Want Report' can provide the insight you need into the opinions and needs of today’s drivers. In an upcoming free webinar on August 17, 2pm EDT, we’ll review the highlights of the report.
You don’t want to miss the coach’s summary at the end! Register today!