A Call to Action: Navigating the Challenges Faced By Fleet Product and Service Provider CMOs
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
Chief Marketing Officers (CMOs) face many unique challenges when marketing fleet products and services. Here, we explore some of the key issues reported by CMOs while offering insights into strategies to help them adapt and thrive.
Marketing fleet products and services is an ever-evolving field that necessitates constant adjustment based on industry, company size, and market conditions.
Chief Marketing Officers are essential in overseeing this dynamic environment and meeting any challenges head-on.
Successful CMOs adapt to these difficulties by staying informed on industry trends and using innovative solutions.
Call for 2024 Conference Presentations Open to NETS Members!
Call for Conference Presentations for 2024 NETS Annual Fleet Safety Conference October 8-11 in Atlanta, Georgia
Are you interested in speaking at NETS Annual Strength IN Numbers Fleet Safety Benchmark Conference? NETS is putting out a call for presentations to NETS Members who are interested in presenting.
If you consider yourself to be an expert on a particular topic addressing a fleet safety issue, challenge, or best practice, we invite you to submit a proposal to present.
Driving Towards Safety: Cultivating a Crash-Free Culture
By Sarah Bechtold, eDriving
In the fast-paced world of fleet management, safety isn't just a checkbox - it's the very foundation upon which successful operations thrive.
Each journey embarked upon by fleet employees is not just a trip from A to B; it's a responsibility, a commitment to safety, both for themselves and others on the road.
In today's digital age, technology can be a powerful ally in promoting safety. Telematics, smartphones, and driver monitoring systems provide valuable insights into driver behavior, allowing fleet managers to identify areas for improvement.
Amidst the plethora of strategies available for cultivating a culture of safety, one driver risk management solution stands out: Mentor by eDriving.
Coast Featured in New Visa White Paper on Innovation in Fleet Cards
Coast announced today that Visa Inc. has authored a white paper that highlights how the fleet card company has used innovation to improve the check-in process and integrate policies, data and other expense management tools to their card system.
“It’s a great honor for Coast’s fleet payment system to be featured in a white paper by payments leader like Visa,” said Coast CEO and founder Daniel Simon.
“Coast has worked with Visa for many years and their trust in our services has led to the development of this white paper. In it, Visa spells out exactly how Coast’s innovative technology can help businesses manage fleet and expense payments and solve the challenges many companies have in monitoring and securing their fleet accounts,” Simon said.
Even Hands-Free, Phones and Their Apps Cause Dangerously Distracted Driving
Do you ever use your cell phone while driving? Don't feel too guilty about saying yes—nearly 60% of drivers admit to using their phone in hands-free mode while driving.
Fatal crashes caused by driver distraction have not gone down significantly over time: Distraction caused 14% of fatal crashes in 2017 and 13% of fatal crashes in 2021. Given that these numbers are calculated based on police-reported crashes, many experts believe the actual number of crashes caused by driver distraction is much higher. For example, real-world crash data from teens indicates that 58% of their crashes are due to driver distraction.
