A Call to Action: B2B Customer-Centric Strategies Require a Shift in Fleet Marketing

By Ed Pierce, Fleet Management Weekly’s Brand Acceleration

This article focuses on the latest marketing innovations adopted by fleet providers to enhance branding and create sales opportunities, supporting a customer-centric business strategy that leads to B2B marketing success.

Understanding customer behavior and preferences is essential for customer-centric marketing. Businesses now use big data to gain deeper insights into customer behavior, preferences, and trends. This allows for more targeted and personalized marketing strategies and improves decision-making processes.

China Auto Market Hits Milestone as EVs, Hybrids Make up Half of July Sales

Half of all vehicles sold in China in July were either new pure electric vehicles (EV) or plug-in hybrids, industry data showed, a milestone that underscores how far the world's biggest auto market has leapt ahead of Western counterparts in EV adoption.

Sales of so-called new energy vehicles (NEVs) jumped 37% last month from the same period a year earlier, accounting for a record 50.7% of car sales, data from the China Passenger Car Association (CPCA) showed.

By contrast, the share of electric and hybrid vehicle sales in the United States amounted to 18% in the first quarter of this year, according to the U.S. Energy Information Administration, a research firm.

via Reuters

Fleet Street Presents the Adventure of Lifetime: Episode 1!

A lost map. An ancient curse. And a race to find 6 mysterious destinations in an effort to save fleets from doom! Join Fleet Street President Steve Bender for a 6-part YouTube mini-series that culminates with our big reveal at this year's AFLA Conference in San Antonio September 15-18.

To watch past episodes, go to YouTube.com, search for @FleetStreetRemarketing and sign-up for our YouTube Channel.

Or click here to view and/or sign-up.

Consumer Alert: Ford, Mazda Issue “Do Not Drive” Warnings for Vehicles with Recalled Takata Air Bags

Ford Motor Co. and Mazda North American Operations have issued urgent “Do Not Drive” warnings for more than 457,000 vehicles equipped with recalled, unrepaired Takata air bags.

NHTSA is urging all vehicle owners to immediately check to see if their vehicle has an open Takata air bag recall. If it does, owners should contact their dealership to schedule a free repair as soon as possible and follow any warnings from the vehicle manufacturer. Ford and Mazda are offering free towing, mobile repair and, if necessary, loaner vehicles.

For more specific details, visit the NHTSA website.