Hertz has rolled out its car-sharing Connect program to compete with Zipcar in major US and European cities. Hertz has much better cost advantages based on volume of vehicle purchases and maintenance agreements and the capacity to expand quickly.
The government bailout of Detroit automakers is also good news for the used car industry. John Blair, ALG's CEO, says the bailout package will add stability to the weakened domestic market, allay concerns over parts and servicing, and improve short-term residuals.
All automakers are taking steps to preserve cash. Honda and Audi have announced plans to cut ties with two high profile racing series. This despite the fact that these two automakers are profitable. The Detroit automakers, however, have refused to cut or reduce ties with NASCAR. Recently Detroit was on Capital Hill with restructuring plans in an attempt to receive $14 billion in bridge loans. Cuts to racing sponsorships were not mentioned.