Hertz has rolled out its car-sharing Connect program to compete with Zipcar in major US and European cities. Hertz has much better cost advantages based on volume of vehicle purchases and maintenance agreements and the capacity to expand quickly.
Customers enroll and pay a monthly or annual fee
Members book vehicles online or via phone for an hour, a day or up to a week
Cars placed in designated parking spaces available 24 hours
Accessed electronically via an RFID reader and a smart card