When Electrifying Their Fleet, Bimbo Bakeries Plans Ahead
By Fleet Management Weekly Staff
With a fleet composed of thousands of vehicles, tractors, and trailers, Bimbo Bakeries is leading the way in electrification and phasing out harmful fossil fuels.
We spoke with Eric McCann, the Senior Director for Fleet Operations in the US, to better understand Bimbo Bakeries’ fleets.
Tell me about the Bimbo fleet.
"Bimbo Bakeries USA currently has about 4,700 routes. We’re maintaining around 5,500 vehicles, 350 tractors, and 2,500 trailers. Sustainability-wise, we’re heavily invested in propane and EVs."
"My advice for new fleet managers just getting into the EV world is... start way earlier than you think you need to. I’m talking two or three years out. Start to understand your chassis vendor, what you’ll need, the charge rates, the technology in the truck..."
Crafting the Perfect Fleet Provider Marketing Mix: A Guide for Marketing Managers
By Ed Pierce, Fleet Industry Editorial & Marketing Consultant
Fleet services companies face stiff competition in creating brand awareness and driving sales leads.
To meet this objective, marketing managers need to determine a proper marketing mix in their marketing plan.
An effective marketing mix requires an understanding of industry challenges, trends and pain points - these insights serve as the cornerstone for developing tailored strategies which resonate with their target audiences.
Fleetology: A Fleet Manager’s Primer on Vehicle Tracking Technology
By FMW – FleetWiki
Editor’s Note: Fleet Management Weekly and FleetWiki, the fleet industry’s foremost knowledge base of fleet-related technologies, prepared this — the second — in a series of ‘Fleetology’ articles based on FleetWiki content.
This article focuses on vehicle tracking technology that can significantly improve fleet managers’ operations.
Real-time Tracking: New GPS and GNSS systems now offer pinpoint accuracy in real-time. This allows fleet managers to optimize routes more effectively, improving operational efficiency and reducing fuel consumption.
Geofencing: We can now set up virtual geographic boundaries for fleet managers’ vehicles. The system will alert fleet managers when vehicles enter or leave these pre-defined areas, enhancing security and efficiency.
Announcing NAFA’s 2024 Green Fleet Webinar Series!
Learn from fleets that have executed groundbreaking & inventive programs for their green initiatives as recognized by the 2024 Green Fleet Awards! October 17, 18, 24, and 25 • FREE for NAFA Members
By attending this webinar series, you will hear strategies and best practices from 2024’s top Green Fleets and so much more!
The Future of Fleet Management: Power Your Potential by Embracing Multi-Modality
By Dan Belknap, Vice President of Product Management, Wheels
“Think different” is a slogan for a very famous company that I often use as a mantra in my professional and personal life. I see the spirit of this philosophy woven into the thoughtful and creative experiences that Wheels strives to bring to our clients.
As fleet professionals, we are constantly being challenged to come up with new ways to simplify complex processes, control costs, boost employee satisfaction and productivity, keep our drivers and roads safe and reduce our environmental footprints.
Thanks to the advent of digital fleet technologies transforming traditional fleet management services and transport systems, companies are adopting innovative transportation solutions, often described as ‘multi-modality.’
