Expert Marketing to Fleet Decision Makers
This week marks the debut of ‘A Call to Action (for Fleet Providers)’, written by fleet branding and marketing authority Ed Pierce. An exclusive with Fleet Management Weekly, Ed’s new monthly column is written expressly for product and service providers who want to connect and influence fleet decision makers. Ed’s fleet industry marketing career spans 21 years and he is up-to-the minute in his assessment of the fleet marketing arena. Don’t miss his inaugural column this week in Fleet Marketing.
At NTEA’s The Work Truck Show, we thoroughly enjoyed talking with Steve Jansen, Director of Truck Fleet Services at Donlen. He has an engaging and outgoing personality and clearly is an expert in truck fleet management. Our interview with Steve: ' What's Trending in Truck Fleet Management?' appears in Truck Fleet Management; if trucks touch your life, you will want to hear what he has to say.
Drive safety,
Opening Soon in Las Vegas: AFLA 2014 Annual Conference
‘Learn, Innovate, Win’ - Improving Your Odds for Fleet Success
Today’s busy fleet professionals have so many demands on their time, but investing a few days in Las Vegas in September at the AFLA 2014 Annual Conference could be a major career boost. This must-attend fleet conference takes place September 8-10 at the M Resort & Spa. Inspiring keynote speakers, thought-provoking educational sessions and superb networking - all designed to help you improve your odds for fleet success!
The Closer View: UK National and Regional Market Review
A new report from British Car Auctions (BCA)
With rising new car volumes and strong demand for used cars, there can be little doubt that the economic recovery has reached the retail car sector. However, as the UK recovers from the economic downturn, what do motorists really want and how might national and local markets differ?
The Closer View: A National and Regional Market Review is a new BCA report by Professor Peter Cooke, Emeritus Professor in Automotive Management, University of Buckingham, which addresses the range of issues affecting the country’s new and used car sectors and examines how consumers might change their views on what cars to own and how they buy them.
Gene S. Ayres Named Executive VP Sales & Marketing for PALFINGER Liftgates
Gene Ayres has been named Executive Vice President of Sales and Marketing for PALFINGER Liftgates. Previously, Ayres spent 36 years at Morgan Corporation; as VP of Sales and Marketing for the last eight years with responsibilities for technical sales and new product development.
In this new role, Gene will report directly to Hakan Peterson, president at PALFINGER Liftgates. "We look forward to leveraging Gene's experience and background as we continue developing liftgate sales in North America" explains Peterson, " This opportunity will permit Gene and his team to offer the best value solutions for our many customers."
Google Reveals Plans to Build Driverless Car
By Mike Sheldrick, Senior Editor, Fleet Management Weekly
Google will build 100-200 prototype driverless electric cars by the end of the year. Company Co-founder Sergey Brin revealed the project last week. It's a plastic, bubble-shaped two seater without steering wheels or brakes, except that current state laws require them and during early testing, company drivers can still take control with familiar devices.
Top speed is 25 mph. It's not clear whether Google plans ultimately to manufacture the vehicles if they prove to be successful, or seek a partnership with an auto manufacturer or a tier one supplier. One rumor is that the prototypes will be built by Roush Industries, an engineering, design and manufacturer. In recent years, Roush has been prominent in equipping vehicles to operate on propane.
