5 Car Brands That Customers Don’t Buy Twice
In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the demise of brand loyalty -- especially among younger buyers.
But brand loyalty hasn't completely died out. Experian Automotive showed us that some brands do pretty well on that front, while USA Today compiled data from Kelley Blue Book to reveal that some automakers are doing...less well.
What car brands have trouble getting repeat customers? Which five inspire the least brand loyalty? READ MORE
CEI’s Ken Latzko: Microtargeted Messaging Can Help Fleets Drive Safety Compliance
Short, high-quality videos that address current, fleet-specific driving safety issues and that are accessible from mobile devices can help achieve greater driver compliance with fleet safety policies. That’s the message Ken Latzko, southeast regional sales manager for the CEI Group, Inc. (CEI) told members of the Carolinas Chapter of the NAFA Fleet Management Association who met in Greensboro, North Carolina last week.
Just as consumer marketing firms and political campaigns have learned to “microtarget” their messages to specific audiences with content they find immediately relevant, “fleets need to go beyond the classic approach to safety,” which goes only so far in achieving results, Mr. Latzko said. “The goal of microtargeting is to achieve compliance by assuring that your safe driving message resonates.”
GPS Insight Ranked on the 2014 Inc. 5000 List, for Fifth Consecutive Year
Inc. magazine ranked GPS Insight number 3,133 with three-year sales growth of 113% on its eighth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents a comprehensive look at the most important segment of the economy -- America's independent entrepreneurs. This is the fifth consecutive year that the GPS fleet tracking company has made the list, placing GPS Insight on the Inc 5000 Honor Roll.
Tools and Skills to Manage Effectively
From monitoring lifecycle cost analysis to understanding vehicle equivalency status and more, NAFA's CAFM program can provide you with the tools and skills you need to manage your fleet effectively.
Powerful Fleet Software, Easily Implemented
The Miles fleet software solution, from Sofico, has now been around over 10 years globally -- and the product is known for its ease of implementation.
