In today’s auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they’ll drive home in something that will hold up for years. That’s led to the demise of brand loyalty — especially among younger buyers.
But brand loyalty hasn’t completely died out. Experian Automotive showed us that some brands do pretty well on that front, while USA Today compiled data from Kelley Blue Book to reveal that some automakers are doing…less well.
What car brands have trouble getting repeat customers? Which five inspire the least brand loyalty?
